Herb Maynard Optometrist vs Specsavers:Which is more popular in New Zealand?
In October 2026, Specsavers had more branded searches than Herb Maynard Optometrist among Napier optometrists in New Zealand. Specsavers had about 1,530 branded searches, while Herb Maynard Optometrist had 60. Specsavers made up 75.7% of all Napier optometrist searches we track, and Herb Maynard Optometrist accounted for 3%. When we asked ChatGPT and Google AI Overviews about Napier optometrists, Specsavers appeared in all three answers and Herb Maynard Optometrist in two. Herb Maynard Optometrist was mentioned before Specsavers in two out of three answers.
Who do people search for more?
Specsavers, about 26 searches for every 1 for Herb Maynard Optometrist
Who does AI mention more?
Specsavers, mentioned in every answer we collected
Who does AI recommend more?
Herb Maynard Optometrist, named ahead of Specsavers in 2 of 3 answers
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Top Napier optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Specsavers appeared in all three answers. Herb Maynard Optometrist was mentioned in two out of three: in two of the three ChatGPT answers. Herb Maynard Optometrist was listed before Specsavers in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers3 of 3Named in 3 of 3 ChatGPT answers
Kuske Eyewear3 of 3Named in 3 of 3 ChatGPT answers- Herb Maynard Optometrist2 of 3Named in 2 of 3 ChatGPT answers
OPSM1 of 3Named in 1 of 3 ChatGPT answers
Bennett + Pearson Optometrists0 of 3Named in 0 of 3 ChatGPT answers- Pearson + Hooker Optometrists0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Napier, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Napier, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Napier, New Zealand for an eye check?”
Searched Google, AI Overview
“optometrist napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Herb Maynard Optometrist or Specsavers more popular in search?
This chart shows how often people search Google for Herb Maynard Optometrist and Specsavers by name. Each line represents a brand's share of searches for all six Napier optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Specsavers, Herb Maynard Optometrist. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Herb Maynard Optometrist | Bennett + Pearson Optometrists | Kuske Eyewear | Pearson + Hooker Optometrists |
|---|---|---|---|---|---|---|
| Nov 2025 | 72.8% | 21.1% | 0.88% | 3.5% | 0.88% | 0.88% |
| Dec 2025 | 69.1% | 24.2% | 0.48% | 3.9% | 0.97% | 1.4% |
| Jan 2026 | 71.7% | 22.7% | 1.7% | 1.7% | 0.86% | 1.3% |
| Feb 2026 | 74.7% | 19.6% | 1.3% | 2.2% | 0.89% | 1.3% |
| Mar 2026 | 73.8% | 19.1% | 2.2% | 2.7% | 0.89% | 1.3% |
| Apr 2026 | 73.5% | 20% | 1.9% | 2.8% | 0.93% | 0.93% |
| May 2026 | 75.2% | 17% | 1.8% | 3.7% | 0.92% | 1.4% |
| Jun 2026 | 71.3% | 20.9% | 1.7% | 4.3% | 0.87% | 0.87% |
| Jul 2026 | 73.4% | 19.3% | 2.6% | 2.1% | 1% | 1.6% |
| Aug 2026 | 73.7% | 19.6% | 1.8% | 2.2% | 0.89% | 1.8% |
| Sep 2026 | 74% | 20.6% | 1.8% | 1.3% | 0.9% | 1.3% |
| Oct 2026 | 75.7% | 17.8% | 3% | 1.5% | 0.99% | 0.99% |
How has branded search for Herb Maynard Optometrist and Specsavers changed in New Zealand over the last 12 months?
3 findings
- Specsavers was ahead of Herb Maynard Optometrist in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Herb Maynard Optometrist’s share of searches among Napier optometrists in New Zealand moved from 0.88% to 3%, and its estimated monthly branded searches moved from 20 to 60.
- Across the 12 months ending October 2026, Specsavers’ share of searches among Napier optometrists in New Zealand moved from 72.8% to 75.7%, and its estimated monthly branded searches moved from 1.7K to 1.5K.
How did search popularity change for New Zealand Napier optometrists in October 2026?
2 changes
In October 2026, Specsavers gained share of searches among Napier optometrists in New Zealand, from 74% to 75.7%.
In October 2026, Herb Maynard Optometrist gained share of searches among Napier optometrists in New Zealand, from 1.8% to 3%.
How are Herb Maynard Optometrist’s and Specsavers’ branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Herb Maynard Optometrist’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herb Maynard Optometrist
2 branded search terms
- herb maynard optometrist
- herb maynard optometrist napier
Specsavers
20 branded search terms
- spec savers richmond
- specsavers
- specsavers bayfair
- specsavers cuba street
- specsavers eye test
- specsavers frames
- specsavers glasses
- specsavers lambton
- specsavers lunn ave
- specsavers napier
- specsavers offers
- specsavers opticians
- specsavers optometrist
- specsavers queen street
- specsavers richmond
- specsavers shirley
- specsavers st lukes
- specsavers sylvia park
- specsavers the palms
- specsavers westgate
Other head-to-heads among Napier optometrists
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