Brandwave

How popular isPearson + Hooker Optometrists in search?

In August 2026, there were an estimated 50 branded searches for Pearson + Hooker Optometrists in New Zealand which held steady over the last 11 months. Pearson + Hooker Optometrists holds 0.04% estimated Share of Search among New Zealand napier optometrists and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Specsavers75.9%
  2. OPSM23.9%
  3. Bennett + Pearson Optometrists0.1%
  4. Herb Maynard Optometrist0.05%
  5. Pearson + Hooker Optometrists0.04%

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Which napier optometrists compete with Pearson + Hooker Optometrists?

Pearson + Hooker Optometrists against napier optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Pearson + Hooker Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBennett + Pearson OptometristsHerb Maynard OptometristPearson + Hooker Optometrists
Oct 202577.5%22.3%0.13%0.04%0.04%
Nov 202576.1%23.8%0.11%0.03%0.02%
Dec 202574.7%25.2%0.12%0.02%0.03%
Jan 202677.4%22.5%0.07%0.04%0.03%
Feb 202678.2%21.6%0.11%0.03%0.04%
Mar 202678.6%21.3%0.1%0.04%0.03%
Apr 202679.1%20.8%0.09%0.04%0.03%
May 202678.1%21.7%0.12%0.05%0.03%
Jun 202675.8%23.9%0.13%0.06%0.03%
Jul 202675.4%24.5%0.1%0.06%0.04%
Aug 202675.9%23.9%0.1%0.05%0.04%
Sep 2026—————
  1. 1.Specsavers

    75.9%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.5 points

  2. 2.OPSM

    23.9%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.5 points

  3. held 3rd · 130 estimated branded searches · 0% vs prior month · 0 points

  4. held 4th · 70 estimated branded searches · 0% vs prior month · 0 points

  5. held 5th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Pearson + Hooker Optometrists and its closest rivals

How has branded search demand for Pearson + Hooker Optometrists changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pearson + Hooker Optometrists in New Zealand held steady at 50.
  • Across the 11 months ending August 2026, Pearson + Hooker Optometrists’ estimated Share of Search among napier optometrists in New Zealand held steady at 0.04%.

How did search popularity change for New Zealand napier optometrists in August 2026?

  1. In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 75.4% to 75.9%.

  2. In August 2026, OPSM lost estimated Share of Search among napier optometrists in New Zealand, from 24.5% to 23.9%.

  3. Estimated monthly branded searches for Herb Maynard Optometrist in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 18.8% over 11 measured months, from 160 to 130 in August 2026.

How is Pearson + Hooker Optometrists measured?

Brandwave collects information about searches that people make online using Pearson + Hooker Optometrists’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pearson and hooker

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How the Brand Demand Index is measured

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