Brandwave

How popular isSpecsavers?

In October 2026, people searched for Specsavers by name about 86,300 times in New Zealand, an 8.6% increase from the previous year. These searches made up 55.2% of all New Zealand New Plymouth optometrist searches, placing Specsavers first out of five optometrists. When we asked both ChatGPT and Google AI Overviews about New Plymouth optometrists, Specsavers appeared in three of the four answers and was the joint second most recommended of the five.

Search and AI answers in October 2026

Specsavers is the most searched of 5 competitors and the joint second most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 55.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. OPSMShare of searches 16.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. Vivian OptometristsShare of searches 13.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Judd OpticiansShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Matthews EyecareShare of searches 3.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top New Plymouth optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Specsavers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Specsavers is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Judd Opticians1st
  2. Specsavers2nd
  3. Matthews Eyecare2nd
  4. Vivian Optometrists4th
  5. OPSM5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Judd Opticians3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Matthews Eyecare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivian Optometrists2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OPSM1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth optometrists

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Specsavers compared with other New Zealand New Plymouth optometrists?

Specsavers against New Plymouth optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM, Vivian Optometrists, Judd Opticians, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMVivian OptometristsJudd OpticiansMatthews Eyecare
Nov 202556.8%18%10.1%10.1%5%
Dec 202555.8%15.8%14.2%9.2%5%
Jan 202656.8%13.7%15.1%10.1%4.3%
Feb 202658.8%15.1%14.3%7.6%4.2%
Mar 202650.8%16.7%15.9%10.6%6.1%
Apr 202656.2%15.1%14.4%9.6%4.8%
May 202657.9%14.3%15%7.9%5%
Jun 202657%13.4%18.3%6.3%4.9%
Jul 202656.8%18.7%12.2%7.9%4.3%
Aug 202658.5%14.8%10.4%10.4%5.9%
Sep 202662.5%14.1%8.6%10.9%3.9%
Oct 202655.2%16.8%13.6%11.2%3.2%

  1. 1.Specsavers

    55.2%

    Held 1st. 690 estimated branded searches, -13.8% vs prior month. Share -7.3 points.

  2. 2.OPSM

    16.8%

    Held 2nd. 210 estimated branded searches, +16.7% vs prior month. Share +2.7 points.

  3. 3.Vivian Optometrists

    13.6%

    Moved from 4th to 3rd. 170 estimated branded searches, +54.5% vs prior month. Share +5 points.

  4. 4.Judd Opticians

    11.2%

    Moved from 3rd to 4th. 140 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Matthews Eyecare

    3.2%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.7 points.

Compare popularity between Specsavers and its closest rivals

Every comparison with Specsavers

17 comparisons

How has branded search demand for Specsavers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Specsavers in New Zealand rose from 79.4K to 86.3K.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among New Plymouth optometrists in New Zealand decreased from 56.8% to 55.2%.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among New Plymouth optometrists in New Zealand peaked at 62.5% in September 2026 and was lowest at 50.8% in March 2026.

How did search popularity change for New Zealand New Plymouth optometrists in October 2026?

5 changes

  1. In October 2026, Vivian Optometrists overtook Judd Opticians to rank 3rd among New Plymouth optometrists in New Zealand, with 13.6% of the searches.

  2. In October 2026, OPSM gained share of searches among New Plymouth optometrists in New Zealand, from 14.1% to 16.8%.

  3. In October 2026, Specsavers lost share of searches among New Plymouth optometrists in New Zealand, from 62.5% to 55.2%.

  4. In October 2026, Matthews Eyecare lost share of searches among New Plymouth optometrists in New Zealand, from 3.9% to 3.2%.

  5. Judd Opticians’ share of searches among New Plymouth optometrists in New Zealand has gained ground for 3 months in a row, from 7.9% to 11.2% in October 2026.

How are Specsavers’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spec savers botany
  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers botany
  • specsavers cuba street
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers napier
  • specsavers nelson
  • specsavers northland
  • specsavers offers
  • specsavers opticians
  • specsavers optometrist
  • specsavers palmerston north
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers westgate

Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specsavers compete?

Specsavers is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists1st of 390.3%Show ranking
Dunedin optometrists1st of 757.6%Show ranking
Palmerston North optometrists1st of 648.7%Show ranking
Nelson optometrists1st of 559.5%Show ranking
Napier optometrists1st of 675.7%Show ranking
New Plymouth optometrists1st of 555.2%Shown above
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