Kuske Eyewear vs Matthews Eyecare:Which is more popular in New Zealand?
In October 2026, Matthews Eyecare had more branded searches than Kuske Eyewear among Nelson optometrists in New Zealand. Matthews Eyecare had about 340 branded searches, while Kuske Eyewear had 30. Matthews Eyecare made up 13.2% of all Nelson optometrist searches we track, and Kuske Eyewear accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Nelson optometrists, both Kuske Eyewear and Matthews Eyecare appeared in all three answers. Matthews Eyecare was mentioned before Kuske Eyewear in every answer.
Who do people search for more?
Matthews Eyecare, about 11 searches for every 1 for Kuske Eyewear
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Matthews Eyecare, named ahead of Kuske Eyewear in every answer
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Top Nelson optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Kuske Eyewear and Matthews Eyecare showed up in all three answers. Matthews Eyecare was listed before Kuske Eyewear in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specsavers3 of 3Named in 3 of 3 ChatGPT answers
OPSM3 of 3Named in 3 of 3 ChatGPT answers- Matthews Eyecare3 of 3Named in 3 of 3 ChatGPT answers
Kuske Eyewear3 of 3Named in 3 of 3 ChatGPT answers
Harrington Eyecare2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Nelson optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Nelson, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Nelson, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Nelson, New Zealand for an eye test?”
Searched Google, AI Overview
“nelson optometrists”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test nelson”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kuske Eyewear or Matthews Eyecare more popular in search?
This chart shows how often people search Google for Kuske Eyewear and Matthews Eyecare by name. Each line represents a brand's share of searches for all five Nelson optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Matthews Eyecare, Kuske Eyewear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Matthews Eyecare | Harrington Eyecare | Kuske Eyewear |
|---|---|---|---|---|---|
| Nov 2025 | 59.2% | 19.7% | 13.4% | 6.7% | 1% |
| Dec 2025 | 51.7% | 23.6% | 19% | 4.9% | 0.76% |
| Jan 2026 | 59.1% | 21.1% | 13.6% | 5.4% | 0.72% |
| Feb 2026 | 59.4% | 19.7% | 14.6% | 5.4% | 0.84% |
| Mar 2026 | 60% | 21% | 11.5% | 6.1% | 1.4% |
| Apr 2026 | 67% | 14.2% | 12.9% | 5% | 0.99% |
| May 2026 | 63.1% | 20.4% | 10.6% | 4.4% | 1.5% |
| Jun 2026 | 65.7% | 17.1% | 10.8% | 5.2% | 1.2% |
| Jul 2026 | 59.7% | 21.7% | 11.8% | 5.7% | 1.1% |
| Aug 2026 | 64.3% | 17.1% | 12.8% | 5% | 0.78% |
| Sep 2026 | 60.5% | 17.8% | 14.6% | 5.9% | 1.2% |
| Oct 2026 | 59.5% | 21.4% | 13.2% | 4.7% | 1.2% |
How has branded search for Kuske Eyewear and Matthews Eyecare changed in New Zealand over the last 12 months?
3 findings
- Matthews Eyecare was ahead of Kuske Eyewear in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kuske Eyewear’s share of searches among Nelson optometrists in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending October 2026, Matthews Eyecare’s share of searches among Nelson optometrists in New Zealand moved from 13.4% to 13.2%, and its estimated monthly branded searches moved from 400 to 340.
How did search popularity change for New Zealand Nelson optometrists in October 2026?
1 change
In October 2026, Matthews Eyecare lost share of searches among Nelson optometrists in New Zealand, from 14.6% to 13.2%.
How are Kuske Eyewear’s and Matthews Eyecare’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Kuske Eyewear’s and Matthews Eyecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kuske Eyewear
2 branded search terms
- kuske
- kuske eyewear
Matthews Eyecare
9 branded search terms
- matthews eyecare
- matthews eyecare blenheim
- matthews eyecare cambridge
- matthews eyecare invercargill
- matthews eyecare motueka
- matthews eyecare nelson
- matthews eyecare richmond
- matthews eyecare tauranga
- matthews eyewear
Other head-to-heads among Nelson optometrists
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