Bailey Nelson vs Specsavers:Which is more popular by branded search in New Zealand?
In August 2026, Specsavers had more branded searches than Bailey Nelson among dunedin optometrists in New Zealand. Specsavers was estimated to have 4.2K branded searches compared to Bailey Nelson’s 650, and held a 61.5% Share of Search versus Bailey Nelson’s 9.6%.
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Which is more popular in search, Bailey Nelson or Specsavers?
Compare Dunedin optometrists using branded searches made in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bailey Nelson | Bridgman Eyecare | Milburn & Neill Optometrists | Matthews Eyecare | Stewart Caithness Gray Optometrists |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 15% | 6.2% | 6.9% | 2.6% | 2.2% | 3.3% |
| Nov 2025 | 59.6% | 14.9% | 11.1% | 7.3% | 2.3% | 2.1% | 2.8% |
| Dec 2025 | 55.1% | 19.1% | 11.9% | 6.6% | 1.7% | 2.1% | 3.4% |
| Jan 2026 | 59.6% | 15.4% | 12.8% | 5.9% | 1.4% | 2.1% | 2.9% |
| Feb 2026 | 59% | 16.4% | 11% | 5.8% | 2% | 2% | 3.7% |
| Mar 2026 | 61.3% | 15.3% | 9.4% | 4.9% | 4.2% | 2.2% | 2.7% |
| Apr 2026 | 58.1% | 16.1% | 9.9% | 5.8% | 3.9% | 2.4% | 3.8% |
| May 2026 | 61.4% | 15.2% | 10% | 4.9% | 4% | 1.9% | 2.7% |
| Jun 2026 | 59.7% | 16.2% | 9.9% | 4.9% | 3.1% | 2.4% | 3.8% |
| Jul 2026 | 62.7% | 13.3% | 10% | 5.7% | 2.6% | 2.8% | 2.9% |
| Aug 2026 | 61.5% | 15.1% | 9.6% | 5.6% | 3.3% | 2.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bailey Nelson and Specsavers comparison changed over the last 12 months?
3 findings
- Specsavers was ahead of Bailey Nelson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand moved from 6.2% to 9.6%, and its estimated monthly branded searches moved from 340 to 650.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand moved from 63.8% to 61.5%, and its estimated monthly branded searches moved from 3.5K to 4.2K.
How did search popularity change for New Zealand dunedin optometrists in August 2026?
2 changes
In August 2026, Specsavers lost estimated Share of Search among dunedin optometrists in New Zealand, from 62.7% to 61.5%.
Estimated monthly branded searches for Bailey Nelson in New Zealand rose 91.2% over 11 measured months, from 340 to 650 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey Nelson’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bailey Nelson
28 branded search terms
- bailey nelson
- bailey nelson accessories
- bailey nelson blue light
- bailey nelson blue light glasses
- bailey nelson contact
- bailey nelson contact lenses
- bailey nelson deals
- bailey nelson dunedin
- bailey nelson eye test
- bailey nelson eye test cost
- bailey nelson eyewear
- bailey nelson glasses
- bailey nelson hours
- bailey nelson lenses
- bailey nelson markova
- bailey nelson near me
- bailey nelson new zealand
- bailey nelson online
- bailey nelson opticians
- bailey nelson optometrist
- bailey nelson prices
- bailey nelson progressive lenses
- bailey nelson sale
- bailey nelson shop
- bailey nelson stores
- bailey nelson sun glasses
- bailey nelson sunnies
- baileynelson
Specsavers
38 branded search terms
- spec savers botany
- spec savers richmond
- specsavers
- specsavers bayfair
- specsavers botany
- specsavers co nz
- specsavers contact
- specsavers costs
- specsavers cuba street
- specsavers deals
- specsavers dunedin
- specsavers eye test
- specsavers frames
- specsavers glasses
- specsavers lambton
- specsavers lunn ave
- specsavers napier
- specsavers near me
- specsavers nelson
- specsavers new plymouth
- specsavers new zealand
- specsavers northland
- specsavers nz
- specsavers offers
- specsavers online
- specsavers opticians
- specsavers optometrist
- specsavers palmerston north
- specsavers prices
- specsavers queen street
- specsavers richmond
- specsavers shirley
- specsavers st lukes
- specsavers sylvia park
- specsavers the palms
- specsavers website
- specsavers westgate
- specsavers.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.