How popular isSunbeam in search?
In September 2026, there were an estimated 100K branded searches for Sunbeam worldwide which is down 22% over the last 12 months. Sunbeam holds 6.7% estimated Share of Search among egg poacher brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which egg poacher brands compete with Sunbeam?
Share of Search by month for Ninja, Cuisinart, Sunbeam, Salter. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Cuisinart | Sunbeam | Salter |
|---|---|---|---|---|
| Oct 2025 | 71.8% | 16.8% | 8.4% | 3% |
| Nov 2025 | 73.2% | 18.4% | 6.4% | 2% |
| Dec 2025 | 70.4% | 19.7% | 7.9% | 2% |
| Jan 2026 | 69.3% | 19.5% | 8.7% | 2.5% |
| Feb 2026 | 73% | 15.7% | 8.3% | 3.1% |
| Mar 2026 | 69.5% | 18.6% | 9.1% | 2.9% |
| Apr 2026 | 73.8% | 14.3% | 8.8% | 3.1% |
| May 2026 | 69.7% | 17.8% | 9.2% | 3.3% |
| Jun 2026 | 75.4% | 14.4% | 7.4% | 2.7% |
| Jul 2026 | 70.5% | 18.6% | 7.9% | 3.1% |
| Aug 2026 | 73.2% | 16.2% | 7.6% | 2.9% |
| Sep 2026 | 76.1% | 14.2% | 6.7% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 1.1M | 0% | +2.9 points | |
| 2, held 2nd | 14.2% | 213K | -16% | -2.1 points | |
| 3, held 3rd | 6.7% | 100K | -15.7% | -0.9 points | |
| 4, held 4th | 3% | 45.5K | 0% | +0.1 points |
1.
Ninja76.1%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share +2.9 points.
14.2%
Held 2nd. 213K estimated branded searches, -16% vs prior month. Share -2.1 points.
3.
Sunbeam6.7%
Held 3rd. 100K estimated branded searches, -15.7% vs prior month. Share -0.9 points.
4.
Salter3%
Held 4th. 45.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Sunbeam and its closest rivals
Every comparison with Sunbeam
32 comparisons
- Bosch vs Sunbeam
- Breville vs Sunbeam
- COSORI vs Sunbeam
- Crockpot vs Sunbeam
- Cuisinart vs Sunbeam
- De'Longhi vs Sunbeam
- Jura vs Sunbeam
- Kenwood vs Sunbeam
- KitchenAid vs Sunbeam
- La Marzocco vs Sunbeam
- Nesco vs Sunbeam
- Nespresso vs Sunbeam
- Ninja vs Sunbeam
- Panasonic vs Sunbeam
- Philips vs Sunbeam
- Rowenta vs Sunbeam
- Russell Hobbs vs Sunbeam
- Smeg vs Sunbeam
- Sunbeam vs Tefal
- Sunbeam vs Thermomix
- Sunbeam vs ZWILLING
- Sunbeam vs Zojirushi
- Beurer vs Sunbeam
- Silentnight vs Sunbeam
- Magimix vs Sunbeam
- Salter vs Sunbeam
- HoMedics vs Sunbeam
- Inkbird vs Sunbeam
- Slumberdown vs Sunbeam
- Dreamland vs Sunbeam
- Presto Appliances vs Sunbeam
- Anova Culinary vs Sunbeam
How has branded search demand for Sunbeam changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sunbeam worldwide fell from 129K to 100K.
- Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among egg poacher brands worldwide decreased from 8.4% to 6.7%.
- Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among egg poacher brands worldwide peaked at 9.2% in May 2026 and was lowest at 6.4% in November 2025.
How did search popularity change for egg poacher brands worldwide in September 2026?
3 changes
In September 2026, Ninja gained estimated Share of Search among egg poacher brands worldwide, from 73.2% to 76.1%.
In September 2026, Cuisinart lost estimated Share of Search among egg poacher brands worldwide, from 16.2% to 14.2%.
In September 2026, Sunbeam lost estimated Share of Search among egg poacher brands worldwide, from 7.6% to 6.7%.
Where does Sunbeam compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 9th of 9 | 1.4% | Show ranking |
| Coffee machine brands | 6th of 6 | 1.6% | Show ranking |
| Stand mixer brands | 6th of 6 | 2.5% | Show ranking |
| Irons | 6th of 6 | 3.3% | Show ranking |
| Slow cooker brands | 5th of 5 | 3.7% | Show ranking |
| Food processor brands | 4th of 5 | 4% | Show ranking |
| Bread maker brands | 5th of 5 | 4.1% | Show ranking |
| Egg poacher brands | 3rd of 4 | 6.7% | Shown above |
| Crepe maker brands | 4th of 4 | 7.5% | Show ranking |
| Food dehydrator brands | 4th of 5 | 10.4% | Show ranking |
| Vacuum sealer brands | 3rd of 5 | 13.6% | Show ranking |
| Heated blanket brands | 1st of 6 | 34.5% | Show ranking |
How is Sunbeam measured?
Brandwave collects information about searches that people make online using Sunbeam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sunbeam
- sunbeam coffee machine
- sunbeam heated blanket
- sunbeam mixmaster
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Is Sunbeam your brand?
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