Brandwave

How popular isSalter in search?

In September 2026, there were an estimated 45.5K branded searches for Salter worldwide which held steady over the last 12 months. Salter holds 13.4% estimated Share of Search among egg poacher brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart62.8%
  2. Sunbeam23.8%
  3. Salter13.4%
  4. Ninja0.04%
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Which egg poacher brands compete with Salter?

Salter against egg poacher brands worldwide, by month

Share of Search by month for Cuisinart, Sunbeam, Salter. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartSunbeamSalterNinja
Oct 202564%24.6%11.4%0.03%
Nov 202574.4%17.6%8%0.02%
Dec 202574.8%17.5%7.7%0.03%
Jan 202672%18.7%9.3%0.03%
Feb 202664.5%22.8%12.6%0.05%
Mar 202666.8%22.7%10.5%0.04%
Apr 202659.6%27.6%12.7%0.04%
May 202663.1%25.3%11.7%0.02%
Jun 202663.6%24.4%12.1%0.01%
Jul 202667%21.9%11%0.01%
Aug 202664%24.5%11.5%0.02%
Sep 202662.8%23.8%13.4%0.04%

  1. 1.Cuisinart

    62.8%

    Held 1st. 213K estimated branded searches, -16% vs prior month. Share -1.2 points.

  2. 2.Sunbeam

    23.8%

    Held 2nd. 80.6K estimated branded searches, -17% vs prior month. Share -0.7 points.

  3. 3.Salter

    13.4%

    Held 3rd. 45.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Ninja

    0.04%

    Held 4th. 140 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between Salter and its closest rivals

Every comparison with Salter

How has branded search demand for Salter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Salter worldwide held steady at 45.5K.
  • Across the 12 months ending September 2026, Salter’s estimated Share of Search among egg poacher brands worldwide increased from 11.4% to 13.4%.
  • Across the 12 months ending September 2026, Salter’s estimated Share of Search among egg poacher brands worldwide peaked at 13.4% in September 2026 and was lowest at 7.7% in December 2025.

How did search popularity change for egg poacher brands worldwide in September 2026?

  1. In September 2026, Salter gained estimated Share of Search among egg poacher brands worldwide, from 11.5% to 13.4%.

  2. In September 2026, Cuisinart lost estimated Share of Search among egg poacher brands worldwide, from 64% to 62.8%.

  3. In September 2026, Sunbeam lost estimated Share of Search among egg poacher brands worldwide, from 24.5% to 23.8%.

  4. Estimated monthly branded searches for Ninja worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

Where does Salter compete?

Salter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kitchen scale brands4th of 52.8%Show ranking
Bathroom scale brands5th of 78.2%Show ranking
Food scale brands4th of 511.1%Show ranking
Egg poacher brands3rd of 413.4%Shown above

How is Salter measured?

Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • salter
  • salter kitchen scale
  • salter scales

Do you work for Salter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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