Brandwave

How popular isShark in search?

In September 2026, there were an estimated 1.1M branded searches for Shark worldwide which is down 5.7% over the last 12 months. Shark holds 7.3% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 3rd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson61.5%
  2. Electrolux11.3%
  3. Shark7.3%
  4. Roborock6.2%
  5. Dreame5.1%
  6. BISSELL4.2%
  7. iRobot2.3%
  8. SEBO1.2%
  9. Miele0.85%
Shark website (opens in a new tab)

Follow Shark and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Shark compete?

Shark is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands3rd of 97.3%Shown below
Hair styling tool brands2nd of 79.2%Show ranking
Car vacuum brands5th of 60.03%Show ranking
Blow dryer brands7th of 70.03%Show ranking
Air styler brands3rd of 30.03%Show ranking
Hair curler brands3rd of 30.03%Show ranking
Mini vacuum brands3rd of 30.03%Show ranking
Pet vacuum brands3rd of 30.03%Show ranking
Steam mop brands4th of 510.9%Show ranking
Bagless canister vacuum brands3rd of 30.04%Show ranking
Motorbike helmet brands3rd of 31.4%Show ranking

Which vacuum cleaner brands compete with Shark?

Shark against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, BISSELL, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameBISSELLiRobotSEBOMiele
Oct 202563.2%11.2%7.8%6.1%3.4%3.8%2.2%1.4%0.84%
Nov 202561.7%10.2%8.8%8.3%4.5%2.8%2%0.8%0.77%
Dec 202563.8%7.8%10%6.4%3.5%2.4%4.3%0.92%0.88%
Jan 202663.3%10.2%7.8%6.8%4.6%3%2%1.4%0.94%
Feb 202662.1%10.5%7.3%7.1%4.7%4%2.1%1.4%0.97%
Mar 202658.8%12.3%7.6%6.8%5.5%4.3%2%1.6%1.1%
Apr 202659.1%13.2%6.9%7.2%4.8%3.9%2.2%1.7%0.99%
May 202658.6%13%7.4%7.1%5.8%3.4%2.1%1.4%0.98%
Jun 202659.3%13.2%6.8%7.3%5.9%3.3%1.8%1.4%0.99%
Jul 202657.5%11.7%7.6%7.9%6.4%3.6%2.4%1.9%1.1%
Aug 202659.8%12.2%7.5%6.7%5.5%4.1%1.6%1.6%1.1%
Sep 202661.5%11.3%7.3%6.2%5.1%4.2%2.3%1.2%0.85%

  1. 1.Dyson

    61.5%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +1.8 points.

  2. 2.Electrolux

    11.3%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Shark

    7.3%

    Held 3rd. 967K estimated branded searches, +4% vs prior month. Share -0.2 points.

  4. 4.Roborock

    6.2%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Dreame

    5.1%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.BISSELL

    4.2%

    Held 6th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  7. 7.iRobot

    2.3%

    Held 7th. 301K estimated branded searches, +49.8% vs prior month. Share +0.6 points.

  8. 8.SEBO

    1.2%

    Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  9. 9.Miele

    0.85%

    Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Shark and its closest rivals

Every comparison with Shark

How has branded search demand for Shark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide decreased from 7.8% to 7.3%.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 10% in December 2025 and was lowest at 6.8% in June 2026.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 59.8% to 61.5%.

  2. In September 2026, iRobot gained estimated Share of Search among vacuum cleaner brands worldwide, from 1.6% to 2.3%.

  3. In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 12.2% to 11.3%.

  4. BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.2% in September 2026.

  5. Estimated monthly branded searches for Dreame worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026.

  6. Estimated monthly branded searches for SEBO worldwide fell 15.6% over 12 measured months, from 192K to 162K in September 2026.

How is Shark measured?

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark bagless canister vacuum
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark motorbike helmet
  • shark speedstyle
  • shark steam mop
  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja, owned by the same company, worldwide.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Shark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free