How popular isMio in search?
In September 2026, there were an estimated 210 branded searches for Mio worldwide which is down 34.4% over the last 12 months. Mio holds 0.61% estimated Share of Search among fly rug brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Premier Equine64.9%
Horseware29%
WeatherBeeta3.8%- Amigo0.76%
Mio0.61%- Rambo0.61%
Shires0.32%
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Which fly rug brands compete with Mio?
Share of Search by month for Premier Equine, Horseware, WeatherBeeta, Mio. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | WeatherBeeta | Amigo | Mio | Rambo | Shires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 31.9% | 6.3% | 1.3% | 0.84% | 1% | 0.11% |
| Nov 2025 | 58.8% | 32.1% | 6.3% | 1% | 0.56% | 1% | 0.07% |
| Dec 2025 | 55.6% | 30.4% | 4.9% | 0.8% | 0.8% | 7.4% | 0.06% |
| Jan 2026 | 64.1% | 28.6% | 4.6% | 0.75% | 0.92% | 0.75% | 0.2% |
| Feb 2026 | 64% | 28.7% | 4.6% | 0.74% | 0.74% | 0.74% | 0.5% |
| Mar 2026 | 67.5% | 24.6% | 4% | 0.79% | 0.97% | 0.97% | 1.2% |
| Apr 2026 | 63.6% | 28.5% | 3.5% | 0.74% | 0.91% | 0.74% | 2.1% |
| May 2026 | 63.6% | 28.5% | 3.5% | 0.91% | 0.74% | 0.74% | 2.1% |
| Jun 2026 | 63.6% | 28.5% | 3.1% | 0.91% | 0.74% | 0.6% | 2.5% |
| Jul 2026 | 63.7% | 28.4% | 3.1% | 0.73% | 0.9% | 0.6% | 2.5% |
| Aug 2026 | 64.8% | 29% | 3.2% | 0.75% | 0.75% | 0.61% | 0.93% |
| Sep 2026 | 64.9% | 29% | 3.8% | 0.76% | 0.61% | 0.61% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 22.2K | +22.7% | +0.1 points | |
| 2, held 2nd | 29% | 9.9K | +22.2% | 0 points | |
| 3, held 3rd | 3.8% | 1.3K | +47.7% | +0.7 points | |
| 4, moved from 5th to 4th | 0.76% | 260 | +23.8% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 0.61% | 210 | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 0.61% | 210 | +23.5% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 4th to 7th | 0.32% | 110 | -57.7% | -0.6 pointsmoved from 4th to 7th |
64.9%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
29%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
3.8%
Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.7 points.
4.
Amigo0.76%
Moved from 5th to 4th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.
5.
Mio0.61%
Moved from 6th to 5th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Rambo0.61%
Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.
7.
Shires0.32%
Moved from 4th to 7th. 110 estimated branded searches, -57.7% vs prior month. Share -0.6 points.
Compare search popularity between Mio and its closest rivals
Every comparison with Mio
21 comparisons
- Body Shop vs Mio
- EcoTools vs Mio
- Elemis vs Mio
- Hydrea vs Mio
- Mio vs Riffi
- Amigo vs Mio
- Bath & Body Works vs Mio
- Bomb Cosmetics vs Mio
- Dove vs Mio
- Frank Body vs Mio
- Horseware vs Mio
- Life of Luxury vs Mio
- Lush vs Mio
- Mio vs Premier Equine
- Mio vs Rambo
- Mio vs Rose Beauty
- Mio vs Soap & Glory
- Mio vs St. Ives
- Mio vs Tree Hut
- Mio vs WeatherBeeta
- Mio vs Shires
How has branded search demand for Mio changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mio worldwide fell from 320 to 210.
- Across the 12 months ending September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.
How did search popularity change for fly rug brands worldwide in September 2026?
6 changes
In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 3.2% to 3.8%.
In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 0.93% to 0.32%.
Premier Equine’s estimated Share of Search among fly rug brands worldwide has gained ground for 3 months in a row, from 63.6% to 64.9% in September 2026.
In September 2026, Amigo rose from 5th to 4th among fly rug brands worldwide.
In September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.
In September 2026, Rambo rose from 7th to 6th among fly rug brands worldwide.
Where does Mio compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bath bombs | 6th of 6 | <0.01% | Show ranking |
| Body scrub | 6th of 6 | <0.01% | Show ranking |
| Body brush brands | 6th of 6 | 0.02% | Show ranking |
| Fly rug brands | 5th of 7 | 0.61% | Shown above |
How is Mio measured?
Brandwave collects information about searches that people make online using Mio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mio skincare
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Is Mio your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.