Brandwave

How popular isMio in search?

In August 2026, there were an estimated 210 branded searches for Mio worldwide which is down 34.4% over the last 11 months. Mio holds <0.01% estimated Share of Search among bath bombs worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works83.3%
  2. Lush16.6%
  3. Bomb Cosmetics0.05%
  4. Mio<0.01%
  5. Life of Luxury—
  6. Rose Beauty—
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Which bath bombs compete with Mio?

Mio against bath bombs worldwide, by month

Share of Search by month for Bath & Body Works, Lush, Mio. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksLushBomb CosmeticsMioLife of LuxuryRose Beauty
Oct 202576.9%23%0.1%<0.01%——
Nov 202580.1%19.8%0.07%<0.01%——
Dec 202580.2%19.8%0.06%<0.01%——
Jan 202673.1%26.8%0.1%<0.01%——
Feb 202680.3%19.6%0.09%<0.01%——
Mar 202676.9%23.1%0.08%<0.01%——
Apr 202680.3%19.6%0.09%<0.01%——
May 202680.3%19.6%0.07%<0.01%——
Jun 202683.3%16.6%0.05%<0.01%——
Jul 202680.3%19.6%0.06%<0.01%——
Aug 202683.3%16.6%0.05%<0.01%——
Sep 2026——————

  1. 1.Bath & Body Works

    83.3%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +3 points.

  2. 2.Lush

    16.6%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Bomb Cosmetics

    0.05%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mio

    <0.01%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  5. —.Life of Luxury

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  6. —.Rose Beauty

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Mio and its closest rivals

How has branded search demand for Mio changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mio worldwide fell from 320 to 210.
  • Across the 11 months ending August 2026, Mio’s estimated Share of Search among bath bombs worldwide held steady at <0.01%.

How did search popularity change for bath bombs worldwide in August 2026?

  1. In August 2026, Bath & Body Works gained estimated Share of Search among bath bombs worldwide, from 80.3% to 83.3%.

  2. In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19.6% to 16.6%.

  3. Estimated monthly branded searches for Bomb Cosmetics worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

Where does Mio compete?

Mio is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath bombs4th of 6<0.01%Shown above
Body brush brands6th of 60.02%Show ranking
Body scrub6th of 60.03%Show ranking

How is Mio measured?

Brandwave collects information about searches that people make online using Mio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mio skincare

Do you work for Mio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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