Brandwave

How popular isMio in search?

In August 2026, there were an estimated 210 branded searches for Mio worldwide which is down 34.4% over the last 11 months. Mio holds 0.01% estimated Share of Search among body brush brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Shop84.3%
  2. Elemis6.9%
  3. Hydrea6.9%
  4. EcoTools1.7%
  5. Riffi0.23%
  6. Mio0.01%
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Which body brush brands compete with Mio?

Mio against body brush brands worldwide, by month

Share of Search by month for Body Shop, Elemis, Hydrea, Mio. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopElemisHydreaEcoToolsRiffiMio
Oct 202583%8.3%6.8%1.7%0.15%0.02%
Nov 202583.8%10.3%4.6%1.1%0.12%<0.01%
Dec 202587.7%7.2%4%0.97%0.13%<0.01%
Jan 202683.3%8.3%6.8%1.4%0.18%0.02%
Feb 202683%8.3%6.8%1.7%0.18%0.01%
Mar 202684.3%6.9%6.9%1.7%0.15%0.02%
Apr 202681.7%8.2%8.2%1.6%0.22%0.02%
May 202683%8.3%6.8%1.7%0.22%0.01%
Jun 202681.5%8.1%8.1%2%0.21%0.02%
Jul 202681.5%8.1%8.1%2%0.21%0.02%
Aug 202684.3%6.9%6.9%1.7%0.23%0.01%
Sep 2026——————

  1. 1.Body Shop

    84.3%

    Held 1st. 1.3M estimated branded searches, +22.4% vs prior month. Share +2.8 points.

  2. 2.Elemis

    6.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Hydrea

    6.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.EcoTools

    1.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Riffi

    0.23%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  6. 6.Mio

    0.01%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mio and its closest rivals

How has branded search demand for Mio changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mio worldwide fell from 320 to 210.
  • Across the 11 months ending August 2026, Mio’s estimated Share of Search among body brush brands worldwide held steady, from 0.02% to 0.01%.

How did search popularity change for body brush brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among body brush brands worldwide, from 81.5% to 84.3%.

  2. In August 2026, Elemis lost estimated Share of Search among body brush brands worldwide, from 8.1% to 6.9%.

  3. In August 2026, Hydrea lost estimated Share of Search among body brush brands worldwide, from 8.1% to 6.9%.

  4. Estimated monthly branded searches for Riffi worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  6. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Mio compete?

Mio is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath bombs6th of 6<0.01%Show ranking
Body brush brands6th of 60.01%Shown above
Body scrub6th of 60.03%Show ranking

How is Mio measured?

Brandwave collects information about searches that people make online using Mio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mio skincare

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How the Brand Demand Index is measured

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