Brandwave

How popular isRiffi in search?

In August 2026, there were an estimated 3.6K branded searches for Riffi worldwide which is up 24.1% over the last 11 months. Riffi holds 0.39% estimated Share of Search among body brush brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Shop72.8%
  2. Elemis11.9%
  3. Hydrea11.9%
  4. EcoTools2.9%
  5. Riffi0.39%
  6. Mio0.02%
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Which body brush brands compete with Riffi?

Riffi against body brush brands worldwide, by month

Share of Search by month for Body Shop, Elemis, Hydrea, EcoTools, Riffi. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopElemisHydreaEcoToolsRiffiMio
Oct 202571%14.2%11.6%2.9%0.25%0.03%
Nov 202572.1%17.8%8%2%0.21%0.02%
Dec 202578.1%12.9%7%1.7%0.23%0.02%
Jan 202671.3%14.3%11.7%2.3%0.31%0.03%
Feb 202671%14.2%11.6%2.9%0.31%0.02%
Mar 202672.9%12%12%2.9%0.26%0.03%
Apr 202669.1%13.9%13.9%2.8%0.37%0.03%
May 202670.9%14.2%11.6%2.9%0.38%0.02%
Jun 202668.7%13.7%13.7%3.4%0.36%0.03%
Jul 202668.7%13.7%13.7%3.4%0.36%0.03%
Aug 202672.8%11.9%11.9%2.9%0.39%0.02%
Sep 2026——————

  1. 1.Body Shop

    72.8%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  2. 2.Elemis

    11.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Hydrea

    11.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.EcoTools

    2.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Riffi

    0.39%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  6. 6.Mio

    0.02%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Riffi and its closest rivals

How has branded search demand for Riffi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Riffi worldwide rose from 2.9K to 3.6K.
  • Across the 11 months ending August 2026, Riffi’s estimated Share of Search among body brush brands worldwide held steady, from 0.25% to 0.39%.

How did search popularity change for body brush brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among body brush brands worldwide, from 68.7% to 72.8%.

  2. In August 2026, Elemis lost estimated Share of Search among body brush brands worldwide, from 13.7% to 11.9%.

  3. In August 2026, Hydrea lost estimated Share of Search among body brush brands worldwide, from 13.7% to 11.9%.

  4. Estimated monthly branded searches for Riffi worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  6. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Riffi measured?

Brandwave collects information about searches that people make online using Riffi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • riffi

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How the Brand Demand Index is measured

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