Brandwave

EcoTools vs Riffi:Which is more popular by branded search?

In August 2026, EcoTools had more branded searches than Riffi among body brush brands worldwide. EcoTools was estimated to have 27.1K branded searches compared to Riffi’s 3.6K, and held a 2.9% Share of Search versus Riffi’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among body brush brands worldwide in August 2026Which is more popular in search, EcoTools or Riffi?
EcoTools2.9%27.1K searches
vs
Riffi0.39%3.6K searches

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Which is more popular in search, EcoTools or Riffi?

Compare the body brush brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EcoTools and Riffi among body brush brands worldwide, by month

Share of Search by month for EcoTools, Riffi. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopElemisHydreaEcoToolsRiffiMio
Oct 202571%14.2%11.6%2.9%0.25%0.03%
Nov 202572.1%17.8%8%2%0.21%0.02%
Dec 202578.1%12.9%7%1.7%0.23%0.02%
Jan 202671.3%14.3%11.7%2.3%0.31%0.03%
Feb 202671%14.2%11.6%2.9%0.31%0.02%
Mar 202672.9%12%12%2.9%0.26%0.03%
Apr 202669.1%13.9%13.9%2.8%0.37%0.03%
May 202670.9%14.2%11.6%2.9%0.38%0.02%
Jun 202668.7%13.7%13.7%3.4%0.36%0.03%
Jul 202668.7%13.7%13.7%3.4%0.36%0.03%
Aug 202672.8%11.9%11.9%2.9%0.39%0.02%
Sep 2026——————

How has the EcoTools and Riffi comparison changed over the last 12 months?

  • EcoTools was ahead of Riffi in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among body brush brands worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Riffi’s estimated Share of Search among body brush brands worldwide moved from 0.25% to 0.39%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for body brush brands worldwide in August 2026?

  1. Estimated monthly branded searches for Riffi worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  2. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EcoTools’ and Riffi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EcoTools

1 branded search term

  • ecotools

Riffi

1 branded search term

  • riffi

How the Brand Demand Index is measured

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