Brandwave

EcoTools vs Mio:Which is more popular by branded search?

In August 2026, EcoTools had more branded searches than Mio among body brush brands worldwide. EcoTools was estimated to have 27.1K branded searches compared to Mio’s 210, and held a 2.9% Share of Search versus Mio’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among body brush brands worldwide in August 2026Which is more popular in search, EcoTools or Mio?
EcoTools2.9%27.1K searches
vs
Mio0.02%210 searches

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Which is more popular in search, EcoTools or Mio?

Compare the body brush brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EcoTools and Mio among body brush brands worldwide, by month

Share of Search by month for EcoTools, Mio. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopElemisHydreaEcoToolsRiffiMio
Oct 202571%14.2%11.6%2.9%0.25%0.03%
Nov 202572.1%17.8%8%2%0.21%0.02%
Dec 202578.1%12.9%7%1.7%0.23%0.02%
Jan 202671.3%14.3%11.7%2.3%0.31%0.03%
Feb 202671%14.2%11.6%2.9%0.31%0.02%
Mar 202672.9%12%12%2.9%0.26%0.03%
Apr 202669.1%13.9%13.9%2.8%0.37%0.03%
May 202670.9%14.2%11.6%2.9%0.38%0.02%
Jun 202668.7%13.7%13.7%3.4%0.36%0.03%
Jul 202668.7%13.7%13.7%3.4%0.36%0.03%
Aug 202672.8%11.9%11.9%2.9%0.39%0.02%
Sep 2026——————

How has the EcoTools and Mio comparison changed over the last 12 months?

  • EcoTools was ahead of Mio in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among body brush brands worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Mio’s estimated Share of Search among body brush brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 320 to 210.

How did search popularity change for body brush brands worldwide in August 2026?

  1. Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  2. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EcoTools’ and Mio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EcoTools

1 branded search term

  • ecotools

Mio

1 branded search term

  • mio skincare

How the Brand Demand Index is measured

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