How popular isBath & Body Works in search?
In August 2026, there were an estimated 6.1M branded searches for Bath & Body Works worldwide which held steady over the last 11 months. Bath & Body Works holds 83.3% estimated Share of Search among bath bombs worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Bath & Body Works83.3%
Lush16.6%- Bomb Cosmetics0.05%
- Mio<0.01%
- Life of Luxury—
- Rose Beauty—
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Which bath bombs compete with Bath & Body Works?
Share of Search by month for Bath & Body Works, Lush. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Lush | Bomb Cosmetics | Mio | Life of Luxury | Rose Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 23% | 0.1% | <0.01% | — | — |
| Nov 2025 | 80.1% | 19.8% | 0.07% | <0.01% | — | — |
| Dec 2025 | 80.2% | 19.8% | 0.06% | <0.01% | — | — |
| Jan 2026 | 73.1% | 26.8% | 0.1% | <0.01% | — | — |
| Feb 2026 | 80.3% | 19.6% | 0.09% | <0.01% | — | — |
| Mar 2026 | 76.9% | 23.1% | 0.08% | <0.01% | — | — |
| Apr 2026 | 80.3% | 19.6% | 0.09% | <0.01% | — | — |
| May 2026 | 80.3% | 19.6% | 0.07% | <0.01% | — | — |
| Jun 2026 | 83.3% | 16.6% | 0.05% | <0.01% | — | — |
| Jul 2026 | 80.3% | 19.6% | 0.06% | <0.01% | — | — |
| Aug 2026 | 83.3% | 16.6% | 0.05% | <0.01% | — | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.3% | 6.1M | +22.4% | +3 points | |
| 2, held 2nd | 16.6% | 1.2M | 0% | -3 points | |
| 3, held 3rd | 0.05% | 3.6K | 0% | 0 points | |
| 4, held 4th | <0.01% | 210 | 0% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
83.3%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +3 points.
2.
Lush16.6%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -3 points.
0.05%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
4.Mio
<0.01%
Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Bath & Body Works and its closest rivals
How has branded search demand for Bath & Body Works changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bath & Body Works worldwide held steady at 6.1M.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among bath bombs worldwide increased from 76.9% to 83.3%.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among bath bombs worldwide peaked at 83.3% in June 2026 and was lowest at 73.1% in January 2026.
How did search popularity change for bath bombs worldwide in August 2026?
4 changes
In August 2026, Bath & Body Works gained estimated Share of Search among bath bombs worldwide, from 80.3% to 83.3%.
In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19.6% to 16.6%.
Estimated monthly branded searches for Bomb Cosmetics worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026.
Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
Where does Bath & Body Works compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Candle brands | 1st of 6 | 75.5% | Show ranking |
| Home fragrance brands | 1st of 6 | 75.7% | Show ranking |
| Diffuser brands | 1st of 6 | 82.4% | Show ranking |
| Bath bombs | 1st of 6 | 83.3% | Shown above |
How is Bath & Body Works measured?
Brandwave collects information about searches that people make online using Bath & Body Works’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bath and body works
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Is Bath & Body Works your brand?
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