Lush vs Mio:Which is more popular by branded search?
In August 2026, Lush had more branded searches than Mio among bath bombs worldwide. Lush was estimated to have 1.2M branded searches compared to Mio’s 210, and held a 16.6% Share of Search versus Mio’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lush or Mio?
Compare the bath bombs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lush, Mio. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Lush | Bomb Cosmetics | Mio | Life of Luxury | Rose Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 23% | 0.1% | <0.01% | — | — |
| Nov 2025 | 80.1% | 19.8% | 0.07% | <0.01% | — | — |
| Dec 2025 | 80.2% | 19.8% | 0.06% | <0.01% | — | — |
| Jan 2026 | 73.1% | 26.8% | 0.1% | <0.01% | — | — |
| Feb 2026 | 80.3% | 19.6% | 0.09% | <0.01% | — | — |
| Mar 2026 | 76.9% | 23.1% | 0.08% | <0.01% | — | — |
| Apr 2026 | 80.3% | 19.6% | 0.09% | <0.01% | — | — |
| May 2026 | 80.3% | 19.6% | 0.07% | <0.01% | — | — |
| Jun 2026 | 83.3% | 16.6% | 0.05% | <0.01% | — | — |
| Jul 2026 | 80.3% | 19.6% | 0.06% | <0.01% | — | — |
| Aug 2026 | 83.3% | 16.6% | 0.05% | <0.01% | — | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Lush and Mio comparison changed over the last 12 months?
3 findings
- Lush was ahead of Mio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide moved from 23% to 16.6%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 11 months ending August 2026, Mio’s estimated Share of Search among bath bombs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for bath bombs worldwide in August 2026?
2 changes
In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19.6% to 16.6%.
Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lush’s and Mio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.