Brandwave

How popular isHorseware in search?

In September 2026, there were an estimated 9.9K branded searches for Horseware worldwide which is down 18.2% over the last 12 months. Horseware holds 25.1% estimated Share of Search among fly rug brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Premier Equine56.2%
  2. Horseware25.1%
  3. Shires13.7%
  4. WeatherBeeta3.3%
  5. Amigo0.66%
  6. Mio0.53%
  7. Rambo0.53%
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Which fly rug brands compete with Horseware?

Horseware against fly rug brands worldwide, by month

Share of Search by month for Premier Equine, Horseware, Shires, WeatherBeeta. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareShiresWeatherBeetaAmigoMioRambo
Oct 202549.9%27.2%14.8%5.4%1.1%0.72%0.88%
Nov 202551.5%28.1%12.5%5.5%0.91%0.49%0.91%
Dec 202547.7%26.1%14.2%4.2%0.69%0.69%6.3%
Jan 202655.6%24.8%13.5%4%0.65%0.8%0.65%
Feb 202654%24.2%16.1%3.9%0.63%0.63%0.63%
Mar 202656.8%20.7%16.9%3.3%0.66%0.82%0.82%
Apr 202654.4%24.3%16.2%3%0.63%0.78%0.63%
May 202654.4%24.3%16.2%3%0.78%0.63%0.63%
Jun 202654.6%24.5%16.3%2.7%0.79%0.63%0.51%
Jul 202652.8%23.5%19.3%2.6%0.61%0.75%0.5%
Aug 202654.7%24.5%16.3%2.7%0.64%0.64%0.51%
Sep 202656.2%25.1%13.7%3.3%0.66%0.53%0.53%

  1. 1.Premier Equine

    56.2%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  2. 2.Horseware

    25.1%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  3. 3.Shires

    13.7%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.7 points.

  4. 4.WeatherBeeta

    3.3%

    Held 4th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.6 points.

  5. 5.Amigo

    0.66%

    Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Mio

    0.53%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Rambo

    0.53%

    Held 7th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Horseware and its closest rivals

Every comparison with Horseware

How has branded search demand for Horseware changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Horseware worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide decreased from 27.2% to 25.1%.
  • Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide peaked at 28.1% in November 2025 and was lowest at 20.7% in March 2026.

How did search popularity change for fly rug brands worldwide in September 2026?

  1. In September 2026, Premier Equine gained estimated Share of Search among fly rug brands worldwide, from 54.7% to 56.2%.

  2. In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 2.7% to 3.3%.

  3. In September 2026, Horseware gained estimated Share of Search among fly rug brands worldwide, from 24.5% to 25.1%.

  4. In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 16.3% to 13.7%.

  5. Estimated monthly branded searches for Rambo worldwide fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

  6. Estimated monthly branded searches for Amigo worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

Where does Horseware compete?

Horseware is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fly rug brands2nd of 725.1%Shown above
Horse rugs2nd of 625.2%Show ranking

How is Horseware measured?

Brandwave collects information about searches that people make online using Horseware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • horseware rugs

Do you work for Horseware? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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