Brandwave

How popular isPremier Equine in search?

In September 2026, there were an estimated 22.2K branded searches for Premier Equine worldwide which held steady over the last 12 months. Premier Equine holds 64.9% estimated Share of Search among fly rug brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Premier Equine64.9%
  2. Horseware29%
  3. WeatherBeeta3.8%
  4. Amigo0.76%
  5. Mio0.61%
  6. Rambo0.61%
  7. Shires0.32%
Premier Equine website (opens in a new tab)

Follow Premier Equine and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fly rug brands compete with Premier Equine?

Premier Equine against fly rug brands worldwide, by month

Share of Search by month for Premier Equine, Horseware, WeatherBeeta. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareWeatherBeetaAmigoMioRamboShires
Oct 202558.5%31.9%6.3%1.3%0.84%1%0.11%
Nov 202558.8%32.1%6.3%1%0.56%1%0.07%
Dec 202555.6%30.4%4.9%0.8%0.8%7.4%0.06%
Jan 202664.1%28.6%4.6%0.75%0.92%0.75%0.2%
Feb 202664%28.7%4.6%0.74%0.74%0.74%0.5%
Mar 202667.5%24.6%4%0.79%0.97%0.97%1.2%
Apr 202663.6%28.5%3.5%0.74%0.91%0.74%2.1%
May 202663.6%28.5%3.5%0.91%0.74%0.74%2.1%
Jun 202663.6%28.5%3.1%0.91%0.74%0.6%2.5%
Jul 202663.7%28.4%3.1%0.73%0.9%0.6%2.5%
Aug 202664.8%29%3.2%0.75%0.75%0.61%0.93%
Sep 202664.9%29%3.8%0.76%0.61%0.61%0.32%

  1. 1.Premier Equine

    64.9%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  2. 2.Horseware

    29%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.WeatherBeeta

    3.8%

    Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.7 points.

  4. 4.Amigo

    0.76%

    Moved from 5th to 4th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  5. 5.Mio

    0.61%

    Moved from 6th to 5th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Rambo

    0.61%

    Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  7. 7.Shires

    0.32%

    Moved from 4th to 7th. 110 estimated branded searches, -57.7% vs prior month. Share -0.6 points.

Compare search popularity between Premier Equine and its closest rivals

Every comparison with Premier Equine

How has branded search demand for Premier Equine changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Premier Equine worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Premier Equine’s estimated Share of Search among fly rug brands worldwide increased from 58.5% to 64.9%.
  • Across the 12 months ending September 2026, Premier Equine’s estimated Share of Search among fly rug brands worldwide peaked at 67.5% in March 2026 and was lowest at 55.6% in December 2025.

How did search popularity change for fly rug brands worldwide in September 2026?

  1. In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 3.2% to 3.8%.

  2. In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 0.93% to 0.32%.

  3. Premier Equine’s estimated Share of Search among fly rug brands worldwide has gained ground for 3 months in a row, from 63.6% to 64.9% in September 2026.

  4. In September 2026, Amigo rose from 5th to 4th among fly rug brands worldwide.

  5. In September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.

  6. In September 2026, Rambo rose from 7th to 6th among fly rug brands worldwide.

Where does Premier Equine compete?

Premier Equine is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fly rug brands1st of 764.9%Shown above
Horse rugs1st of 665%Show ranking

How is Premier Equine measured?

Brandwave collects information about searches that people make online using Premier Equine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • premier equine

Do you work for Premier Equine? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Premier Equine your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free