Brandwave

How popular isRambo in search?

In September 2026, there were an estimated 210 branded searches for Rambo worldwide which is down 46.2% over the last 12 months. Rambo holds 0.53% estimated Share of Search among fly rug brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Premier Equine56.2%
  2. Horseware25.1%
  3. Shires13.7%
  4. WeatherBeeta3.3%
  5. Amigo0.66%
  6. Mio0.53%
  7. Rambo0.53%
Rambo website (opens in a new tab)

Follow Rambo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fly rug brands compete with Rambo?

Rambo against fly rug brands worldwide, by month

Share of Search by month for Premier Equine, Horseware, Shires, WeatherBeeta, Rambo. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareShiresWeatherBeetaAmigoMioRambo
Oct 202549.9%27.2%14.8%5.4%1.1%0.72%0.88%
Nov 202551.5%28.1%12.5%5.5%0.91%0.49%0.91%
Dec 202547.7%26.1%14.2%4.2%0.69%0.69%6.3%
Jan 202655.6%24.8%13.5%4%0.65%0.8%0.65%
Feb 202654%24.2%16.1%3.9%0.63%0.63%0.63%
Mar 202656.8%20.7%16.9%3.3%0.66%0.82%0.82%
Apr 202654.4%24.3%16.2%3%0.63%0.78%0.63%
May 202654.4%24.3%16.2%3%0.78%0.63%0.63%
Jun 202654.6%24.5%16.3%2.7%0.79%0.63%0.51%
Jul 202652.8%23.5%19.3%2.6%0.61%0.75%0.5%
Aug 202654.7%24.5%16.3%2.7%0.64%0.64%0.51%
Sep 202656.2%25.1%13.7%3.3%0.66%0.53%0.53%

  1. 1.Premier Equine

    56.2%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  2. 2.Horseware

    25.1%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  3. 3.Shires

    13.7%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.7 points.

  4. 4.WeatherBeeta

    3.3%

    Held 4th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.6 points.

  5. 5.Amigo

    0.66%

    Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Mio

    0.53%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Rambo

    0.53%

    Held 7th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Rambo and its closest rivals

Every comparison with Rambo

How has branded search demand for Rambo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rambo worldwide fell from 390 to 210.
  • Across the 12 months ending September 2026, Rambo’s estimated Share of Search among fly rug brands worldwide peaked at 6.3% in December 2025 and was lowest at 0.5% in July 2026.
  • Across the 12 months ending September 2026, Rambo fell from 6th to 7th among fly rug brands worldwide.

How did search popularity change for fly rug brands worldwide in September 2026?

  1. In September 2026, Premier Equine gained estimated Share of Search among fly rug brands worldwide, from 54.7% to 56.2%.

  2. In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 2.7% to 3.3%.

  3. In September 2026, Horseware gained estimated Share of Search among fly rug brands worldwide, from 24.5% to 25.1%.

  4. In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 16.3% to 13.7%.

  5. Estimated monthly branded searches for Rambo worldwide fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

  6. Estimated monthly branded searches for Amigo worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

Where does Rambo compete?

Rambo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fly rug brands7th of 70.53%Shown above
Horse rugs6th of 60.53%Show ranking
Horse blankets brands3rd of 311.9%Show ranking
Medium weight turnout brands3rd of 311.9%Show ranking
Turnout blanket brands3rd of 311.9%Show ranking
Turnout sheet brands3rd of 311.9%Show ranking

How is Rambo measured?

Brandwave collects information about searches that people make online using Rambo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rambo horse rugs

Do you work for Rambo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rambo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free