How popular isRambo in search?
In September 2026, there were an estimated 210 branded searches for Rambo worldwide which is down 46.2% over the last 12 months. Rambo holds 11.9% estimated Share of Search among horse blankets brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
WeatherBeeta73.4%
Amigo14.7%- Rambo11.9%
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Which horse blankets brands compete with Rambo?
Share of Search by month for WeatherBeeta, Amigo, Rambo. The figures are in the table below the chart.
View monthly share of search table
| Month | WeatherBeeta | Amigo | Rambo |
|---|---|---|---|
| Oct 2025 | 73.4% | 14.7% | 11.9% |
| Nov 2025 | 75.1% | 12.4% | 12.4% |
| Dec 2025 | 37.6% | 6.1% | 56.3% |
| Jan 2026 | 75.5% | 12.3% | 12.3% |
| Feb 2026 | 75.6% | 12.2% | 12.2% |
| Mar 2026 | 69.1% | 13.8% | 17% |
| Apr 2026 | 70.4% | 14.8% | 14.8% |
| May 2026 | 68% | 17.7% | 14.3% |
| Jun 2026 | 67.2% | 19.8% | 13% |
| Jul 2026 | 69.9% | 16.5% | 13.6% |
| Aug 2026 | 69.8% | 16.7% | 13.5% |
| Sep 2026 | 73.4% | 14.7% | 11.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 1.3K | +47.7% | +3.6 points | |
| 2, held 2nd | 14.7% | 260 | +23.8% | -2 points | |
| 3, held 3rd | 11.9% | 210 | +23.5% | -1.6 points |
Compare search popularity between Rambo and its closest rivals
Every comparison with Rambo
6 comparisons
How has branded search demand for Rambo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rambo worldwide fell from 390 to 210.
- Across the 12 months ending September 2026, Rambo’s estimated Share of Search among horse blankets brands worldwide peaked at 56.3% in December 2025 and was lowest at 11.9% in September 2026.
How did search popularity change for horse blankets brands worldwide in September 2026?
3 changes
In September 2026, WeatherBeeta gained estimated Share of Search among horse blankets brands worldwide, from 69.8% to 73.4%.
In September 2026, Amigo lost estimated Share of Search among horse blankets brands worldwide, from 16.7% to 14.7%.
In September 2026, Rambo lost estimated Share of Search among horse blankets brands worldwide, from 13.5% to 11.9%.
Where does Rambo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fly rug brands | 6th of 7 | 0.61% | Show ranking |
| Horse rugs | 6th of 6 | 0.62% | Show ranking |
| Horse blankets brands | 3rd of 3 | 11.9% | Shown above |
| Medium weight turnout brands | 3rd of 3 | 11.9% | Show ranking |
| Turnout blanket brands | 3rd of 3 | 11.9% | Show ranking |
| Turnout sheet brands | 3rd of 3 | 11.9% | Show ranking |
How is Rambo measured?
Brandwave collects information about searches that people make online using Rambo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rambo horse rugs
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Is Rambo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.