Brandwave

Fly rug brands:Which are searched most?

In September 2026, Premier Equine was the most searched among fly rug brands worldwide, with an estimated 22.2K branded searches and 64.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Premier Equine64.9%
  2. Horseware29%
  3. WeatherBeeta3.8%
  4. Amigo0.76%
  5. Mio0.61%
  6. Rambo0.61%
  7. Shires0.32%

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Share of SearchLeaderboard

Compare the fly rug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fly rug brands worldwide, by month

Share of Search by month for Premier Equine, Horseware, WeatherBeeta. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareWeatherBeetaAmigoMioRamboShires
Oct 202558.5%31.9%6.3%1.3%0.84%1%0.11%
Nov 202558.8%32.1%6.3%1%0.56%1%0.07%
Dec 202555.6%30.4%4.9%0.8%0.8%7.4%0.06%
Jan 202664.1%28.6%4.6%0.75%0.92%0.75%0.2%
Feb 202664%28.7%4.6%0.74%0.74%0.74%0.5%
Mar 202667.5%24.6%4%0.79%0.97%0.97%1.2%
Apr 202663.6%28.5%3.5%0.74%0.91%0.74%2.1%
May 202663.6%28.5%3.5%0.91%0.74%0.74%2.1%
Jun 202663.6%28.5%3.1%0.91%0.74%0.6%2.5%
Jul 202663.7%28.4%3.1%0.73%0.9%0.6%2.5%
Aug 202664.8%29%3.2%0.75%0.75%0.61%0.93%
Sep 202664.9%29%3.8%0.76%0.61%0.61%0.32%

This month’s ranking, September 2026

  1. 1.Premier Equine

    64.9%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  2. 2.Horseware

    29%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.WeatherBeeta

    3.8%

    Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.7 points.

  4. 4.Amigo

    0.76%

    Moved from 5th to 4th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  5. 5.Mio

    0.61%

    Moved from 6th to 5th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Rambo

    0.61%

    Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  7. 7.Shires

    0.32%

    Moved from 4th to 7th. 110 estimated branded searches, -57.7% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among fly rug brands worldwide?

In September 2026, Premier Equine was the most searched among fly rug brands worldwide, with an estimated 22.2K branded searches and 64.9% estimated Share of Search within this set. Horseware is in 2nd place, 36 percentage points behind at 29% Share of Search.

Global fly rug brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Premier Equine58.5% → 64.9%67.5%Mar 202655.6%Dec 20251st
Horseware31.9% → 29%32.1%Nov 202524.6%Mar 20262nd
WeatherBeeta6.3% → 3.8%6.3%Oct 20253.1%Jun 20263rd
Amigo1.3% → 0.76%1.3%Oct 20250.73%Jul 20264th
Mio0.84% → 0.61%0.97%Mar 20260.56%Nov 20256th → 5th
Rambo1% → 0.61%7.4%Dec 20250.6%Jun 20265th → 6th
Shires0.11% → 0.32%2.5%Jul 20260.06%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Premier Equine’s estimated Share of Search among fly rug brands worldwide increased from 58.5% to 64.9%.
  • Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide decreased from 31.9% to 29%.
  • Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide decreased from 6.3% to 3.8%.
  • Across the 12 months ending September 2026, Amigo’s estimated Share of Search among fly rug brands worldwide decreased from 1.3% to 0.76%.
  • Across the 12 months ending September 2026, Premier Equine’s estimated Share of Search among fly rug brands worldwide peaked at 67.5% in March 2026 and was lowest at 55.6% in December 2025.
  • Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide peaked at 32.1% in November 2025 and was lowest at 24.6% in March 2026.
  • Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide peaked at 6.3% in October 2025 and was lowest at 3.1% in June 2026.
  • Across the 12 months ending September 2026, Rambo’s estimated Share of Search among fly rug brands worldwide peaked at 7.4% in December 2025 and was lowest at 0.6% in June 2026.
  • Across the 12 months ending September 2026, Shires’ estimated Share of Search among fly rug brands worldwide peaked at 2.5% in July 2026 and was lowest at 0.06% in December 2025.
  • Across the 12 months ending September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.
  • Across the 12 months ending September 2026, Rambo fell from 5th to 6th among fly rug brands worldwide.
  • Across the 12 months ending September 2026, Shires held steady: its estimated Share of Search among fly rug brands worldwide moved less than 0.5 percentage points.

How did search popularity change for fly rug brands worldwide in September 2026?

  1. In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 3.2% to 3.8%.

  2. In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 0.93% to 0.32%.

  3. Premier Equine’s estimated Share of Search among fly rug brands worldwide has gained ground for 3 months in a row, from 63.6% to 64.9% in September 2026.

  4. In September 2026, Amigo rose from 5th to 4th among fly rug brands worldwide.

  5. In September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.

  6. In September 2026, Rambo rose from 7th to 6th among fly rug brands worldwide.

  7. Estimated monthly branded searches for Horseware worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

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