How popular isWeatherBeeta in search?
In September 2026, there were an estimated 2.9K branded searches for WeatherBeeta worldwide which is down 45.3% over the last 12 months. WeatherBeeta holds 7% estimated Share of Search among fly rug brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fly rug brands compete with WeatherBeeta?
Share of Search by month for Premier Equine, Horseware, Shires, WeatherBeeta. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | Shires | WeatherBeeta | Amigo | Mio | Rambo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 25.3% | 14.7% | 11.1% | 1% | 0.67% | 0.82% |
| Nov 2025 | 46.3% | 25.3% | 12.1% | 14.2% | 0.82% | 0.44% | 0.82% |
| Dec 2025 | 41.5% | 22.7% | 13% | 16.1% | 0.6% | 0.6% | 5.5% |
| Jan 2026 | 48.5% | 21.6% | 12.7% | 15.3% | 0.57% | 0.7% | 0.57% |
| Feb 2026 | 49.3% | 22% | 15.5% | 11.4% | 0.57% | 0.57% | 0.57% |
| Mar 2026 | 52.8% | 19.3% | 17% | 8.8% | 0.62% | 0.76% | 0.76% |
| Apr 2026 | 49% | 21.9% | 16.7% | 10.6% | 0.57% | 0.7% | 0.57% |
| May 2026 | 49.1% | 22% | 16.5% | 10.6% | 0.7% | 0.57% | 0.57% |
| Jun 2026 | 49.1% | 22% | 16.9% | 10.3% | 0.71% | 0.57% | 0.46% |
| Jul 2026 | 48.4% | 21.6% | 19.8% | 8.6% | 0.56% | 0.69% | 0.46% |
| Aug 2026 | 51.6% | 23.1% | 16.5% | 7.1% | 0.6% | 0.6% | 0.48% |
| Sep 2026 | 53.6% | 23.9% | 13.9% | 7% | 0.63% | 0.51% | 0.51% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 22.2K | +22.7% | +1.9 points | |
| 2, held 2nd | 23.9% | 9.9K | +22.2% | +0.8 points | |
| 3, held 3rd | 13.9% | 5.8K | -0.52% | -2.6 points | |
| 4, held 4th | 7% | 2.9K | +16.9% | -0.1 points | |
| 5, held 5th | 0.63% | 260 | +23.8% | 0 points | |
| 6, held 6th | 0.51% | 210 | 0% | -0.1 points | |
| 7, held 7th | 0.51% | 210 | +23.5% | 0 points |
53.6%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
23.9%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
3.
Shires13.9%
Held 3rd. 5.8K estimated branded searches, -0.52% vs prior month. Share -2.6 points.
7%
Held 4th. 2.9K estimated branded searches, +16.9% vs prior month. Share -0.1 points.
5.
Amigo0.63%
Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.
6.
Mio0.51%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Rambo0.51%
Held 7th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.
Compare search popularity between WeatherBeeta and its closest rivals
How has branded search demand for WeatherBeeta changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WeatherBeeta worldwide fell from 5.3K to 2.9K.
- Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide decreased from 11.1% to 7%.
- Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide peaked at 16.1% in December 2025 and was lowest at 7% in September 2026.
How did search popularity change for fly rug brands worldwide in September 2026?
6 changes
In September 2026, Premier Equine gained estimated Share of Search among fly rug brands worldwide, from 51.6% to 53.6%.
In September 2026, Horseware gained estimated Share of Search among fly rug brands worldwide, from 23.1% to 23.9%.
In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 16.5% to 13.9%.
WeatherBeeta’s estimated Share of Search among fly rug brands worldwide has lost ground for 3 months in a row, from 10.3% to 7% in September 2026.
Estimated monthly branded searches for Rambo worldwide fell 46.2% over 12 measured months, from 390 to 210 in September 2026.
Estimated monthly branded searches for Amigo worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.
Where does WeatherBeeta compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog coats | 5th of 6 | 2% | Show ranking |
| Fly rug brands | 4th of 7 | 7% | Shown above |
| Horse rugs | 4th of 6 | 7% | Show ranking |
| Horse blankets brands | 1st of 3 | 86.1% | Show ranking |
| Medium weight turnout brands | 1st of 3 | 86.1% | Show ranking |
| Turnout blanket brands | 1st of 3 | 86.1% | Show ranking |
| Turnout sheet brands | 1st of 3 | 86.1% | Show ranking |
How is WeatherBeeta measured?
Brandwave collects information about searches that people make online using WeatherBeeta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- weatherbeeta dog coat
- weatherbeeta rugs
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Is WeatherBeeta your brand?
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