Brandwave

How popular isAmigo in search?

In September 2026, there were an estimated 260 branded searches for Amigo worldwide which is down 45.8% over the last 12 months. Amigo holds 0.65% estimated Share of Search among fly Rug brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Premier Equine55.8%
  2. Horseware24.9%
  3. Shires13.6%
  4. WeatherBeeta3.3%
  5. Zebra0.8%
  6. Amigo0.65%
  7. Mio0.53%
  8. Rambo0.53%
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Which fly Rug brands compete with Amigo?

Amigo against fly Rug brands worldwide, by month

Share of Search by month for Premier Equine, Horseware, Shires, WeatherBeeta, Amigo. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareShiresWeatherBeetaZebraAmigoMioRambo
Oct 202549.5%27%14.7%5.4%0.71%1.1%0.71%0.87%
Nov 202551.2%28%12.5%5.5%0.6%0.91%0.49%0.91%
Dec 202547.3%25.9%14.1%4.2%0.84%0.68%0.68%6.3%
Jan 202655%24.5%13.4%4%0.97%0.64%0.79%0.64%
Feb 202653.5%23.9%16%3.8%0.95%0.62%0.62%0.62%
Mar 202656.3%20.5%16.7%3.3%0.81%0.66%0.81%0.81%
Apr 202654%24.2%16.1%3%0.78%0.63%0.78%0.63%
May 202653.9%24.1%16.1%3%0.95%0.77%0.63%0.63%
Jun 202654.2%24.3%16.2%2.6%0.78%0.78%0.63%0.51%
Jul 202652.2%23.3%19%2.5%1.1%0.6%0.74%0.49%
Aug 202653.8%24.1%16%2.6%1.8%0.62%0.62%0.51%
Sep 202655.8%24.9%13.6%3.3%0.8%0.65%0.53%0.53%

  1. 1.Premier Equine

    55.8%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +2 points.

  2. 2.Horseware

    24.9%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  3. 3.Shires

    13.6%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.WeatherBeeta

    3.3%

    Held 4th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.7 points.

  5. 5.Zebra

    0.8%

    Held 5th. 320 estimated branded searches, -45.8% vs prior month. Share -0.9 points.

  6. 6.Amigo

    0.65%

    Held 6th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  7. 7.Mio

    0.53%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Rambo

    0.53%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Amigo and its closest rivals

Every comparison with Amigo

How has branded search demand for Amigo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Amigo worldwide fell from 480 to 260.
  • Across the 12 months ending September 2026, Amigo fell from 5th to 6th among fly Rug brands worldwide.

How did search popularity change for fly Rug brands worldwide in September 2026?

  1. In September 2026, Premier Equine gained estimated Share of Search among fly Rug brands worldwide, from 53.8% to 55.8%.

  2. In September 2026, Horseware gained estimated Share of Search among fly Rug brands worldwide, from 24.1% to 24.9%.

  3. In September 2026, WeatherBeeta gained estimated Share of Search among fly Rug brands worldwide, from 2.6% to 3.3%.

  4. In September 2026, Shires lost estimated Share of Search among fly Rug brands worldwide, from 16% to 13.6%.

  5. In September 2026, Zebra lost estimated Share of Search among fly Rug brands worldwide, from 1.8% to 0.8%.

  6. Estimated monthly branded searches for Rambo worldwide fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

Where does Amigo compete?

Amigo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Horse Blankets brands5th of 60.02%Show ranking
Fly Rug brands6th of 80.65%Shown above
Horse rugs5th of 60.66%Show ranking
Fly Sheet brands5th of 71.5%Show ranking
Turnout Sheet brands3rd of 510.1%Show ranking
Medium Weight Turnout brands3rd of 411%Show ranking
Turnout Blanket brands2nd of 314.7%Show ranking

How is Amigo measured?

Brandwave collects information about searches that people make online using Amigo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amigo horse rugs

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How the Brand Demand Index is measured

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