Brandwave

How popular isAmigo in search?

In September 2026, there were an estimated 260 branded searches for Amigo worldwide which is down 45.8% over the last 12 months. Amigo holds 14.7% estimated Share of Search among turnout blanket brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. WeatherBeeta73.4%
  2. Amigo14.7%
  3. Rambo11.9%
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Which turnout blanket brands compete with Amigo?

Amigo against turnout blanket brands worldwide, by month

Share of Search by month for WeatherBeeta, Amigo, Rambo. The figures are in the table below the chart.

View monthly share of search table
MonthWeatherBeetaAmigoRambo
Oct 202573.4%14.7%11.9%
Nov 202575.1%12.4%12.4%
Dec 202537.6%6.1%56.3%
Jan 202675.5%12.3%12.3%
Feb 202675.6%12.2%12.2%
Mar 202669.1%13.8%17%
Apr 202670.4%14.8%14.8%
May 202668%17.7%14.3%
Jun 202667.2%19.8%13%
Jul 202669.9%16.5%13.6%
Aug 202669.8%16.7%13.5%
Sep 202673.4%14.7%11.9%

  1. 1.WeatherBeeta

    73.4%

    Held 1st. 1.3K estimated branded searches, +47.7% vs prior month. Share +3.6 points.

  2. 2.Amigo

    14.7%

    Held 2nd. 260 estimated branded searches, +23.8% vs prior month. Share -2 points.

  3. 3.Rambo

    11.9%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share -1.6 points.

Compare search popularity between Amigo and its closest rivals

Every comparison with Amigo

How has branded search demand for Amigo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Amigo worldwide fell from 480 to 260.
  • Across the 12 months ending September 2026, Amigo’s estimated Share of Search among turnout blanket brands worldwide peaked at 19.8% in June 2026 and was lowest at 6.1% in December 2025.

How did search popularity change for turnout blanket brands worldwide in September 2026?

  1. In September 2026, WeatherBeeta gained estimated Share of Search among turnout blanket brands worldwide, from 69.8% to 73.4%.

  2. In September 2026, Amigo lost estimated Share of Search among turnout blanket brands worldwide, from 16.7% to 14.7%.

  3. In September 2026, Rambo lost estimated Share of Search among turnout blanket brands worldwide, from 13.5% to 11.9%.

Where does Amigo compete?

Amigo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fly rug brands4th of 70.76%Show ranking
Horse rugs4th of 60.76%Show ranking
Horse blankets brands2nd of 314.7%Show ranking
Medium weight turnout brands2nd of 314.7%Show ranking
Turnout blanket brands2nd of 314.7%Shown above
Turnout sheet brands2nd of 314.7%Show ranking

How is Amigo measured?

Brandwave collects information about searches that people make online using Amigo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amigo horse rugs

Do you work for Amigo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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