How popular isAmigo in search?
In September 2026, there were an estimated 260 branded searches for Amigo worldwide which is down 45.8% over the last 12 months. Amigo holds 14.7% estimated Share of Search among turnout sheet brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
WeatherBeeta73.4%
Amigo14.7%- Rambo11.9%
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Which turnout sheet brands compete with Amigo?
Share of Search by month for WeatherBeeta, Amigo, Rambo. The figures are in the table below the chart.
View monthly share of search table
| Month | WeatherBeeta | Amigo | Rambo |
|---|---|---|---|
| Oct 2025 | 73.4% | 14.7% | 11.9% |
| Nov 2025 | 75.1% | 12.4% | 12.4% |
| Dec 2025 | 37.6% | 6.1% | 56.3% |
| Jan 2026 | 75.5% | 12.3% | 12.3% |
| Feb 2026 | 75.6% | 12.2% | 12.2% |
| Mar 2026 | 69.1% | 13.8% | 17% |
| Apr 2026 | 70.4% | 14.8% | 14.8% |
| May 2026 | 68% | 17.7% | 14.3% |
| Jun 2026 | 67.2% | 19.8% | 13% |
| Jul 2026 | 69.9% | 16.5% | 13.6% |
| Aug 2026 | 69.8% | 16.7% | 13.5% |
| Sep 2026 | 73.4% | 14.7% | 11.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 1.3K | +47.7% | +3.6 points | |
| 2, held 2nd | 14.7% | 260 | +23.8% | -2 points | |
| 3, held 3rd | 11.9% | 210 | +23.5% | -1.6 points |
Compare search popularity between Amigo and its closest rivals
Every comparison with Amigo
6 comparisons
How has branded search demand for Amigo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amigo worldwide fell from 480 to 260.
- Across the 12 months ending September 2026, Amigo’s estimated Share of Search among turnout sheet brands worldwide peaked at 19.8% in June 2026 and was lowest at 6.1% in December 2025.
How did search popularity change for turnout sheet brands worldwide in September 2026?
3 changes
In September 2026, WeatherBeeta gained estimated Share of Search among turnout sheet brands worldwide, from 69.8% to 73.4%.
In September 2026, Amigo lost estimated Share of Search among turnout sheet brands worldwide, from 16.7% to 14.7%.
In September 2026, Rambo lost estimated Share of Search among turnout sheet brands worldwide, from 13.5% to 11.9%.
Where does Amigo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fly rug brands | 5th of 7 | 0.66% | Show ranking |
| Horse rugs | 5th of 6 | 0.66% | Show ranking |
| Horse blankets brands | 2nd of 3 | 14.7% | Show ranking |
| Medium weight turnout brands | 2nd of 3 | 14.7% | Show ranking |
| Turnout blanket brands | 2nd of 3 | 14.7% | Show ranking |
| Turnout sheet brands | 2nd of 3 | 14.7% | Shown above |
How is Amigo measured?
Brandwave collects information about searches that people make online using Amigo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- amigo horse rugs
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Is Amigo your brand?
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