Amigo vs Mio:Which is searched more?
In September 2026, Amigo had more branded searches than Mio among fly rug brands worldwide. Amigo was estimated to have 260 branded searches compared to Mio’s 210, and held a 0.66% Share of Search versus Mio’s 0.53%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amigo or Mio?
Compare the fly rug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amigo, Mio. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | Shires | WeatherBeeta | Amigo | Mio | Rambo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 27.2% | 14.8% | 5.4% | 1.1% | 0.72% | 0.88% |
| Nov 2025 | 51.5% | 28.1% | 12.5% | 5.5% | 0.91% | 0.49% | 0.91% |
| Dec 2025 | 47.7% | 26.1% | 14.2% | 4.2% | 0.69% | 0.69% | 6.3% |
| Jan 2026 | 55.6% | 24.8% | 13.5% | 4% | 0.65% | 0.8% | 0.65% |
| Feb 2026 | 54% | 24.2% | 16.1% | 3.9% | 0.63% | 0.63% | 0.63% |
| Mar 2026 | 56.8% | 20.7% | 16.9% | 3.3% | 0.66% | 0.82% | 0.82% |
| Apr 2026 | 54.4% | 24.3% | 16.2% | 3% | 0.63% | 0.78% | 0.63% |
| May 2026 | 54.4% | 24.3% | 16.2% | 3% | 0.78% | 0.63% | 0.63% |
| Jun 2026 | 54.6% | 24.5% | 16.3% | 2.7% | 0.79% | 0.63% | 0.51% |
| Jul 2026 | 52.8% | 23.5% | 19.3% | 2.6% | 0.61% | 0.75% | 0.5% |
| Aug 2026 | 54.7% | 24.5% | 16.3% | 2.7% | 0.64% | 0.64% | 0.51% |
| Sep 2026 | 56.2% | 25.1% | 13.7% | 3.3% | 0.66% | 0.53% | 0.53% |
How has the Amigo and Mio comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Mio took it in January 2026, Amigo took it in May 2026, Mio took it in July 2026, Amigo took it in September 2026.
- Across the 12 months ending September 2026, Amigo’s estimated Share of Search among fly rug brands worldwide moved from 1.1% to 0.66%, and its estimated monthly branded searches moved from 480 to 260.
- Across the 12 months ending September 2026, Mio’s estimated Share of Search among fly rug brands worldwide moved from 0.72% to 0.53%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for fly rug brands worldwide in September 2026?
2 changes
Other head-to-heads among fly rug brands
Premier Equine vs Horseware: compare search popularity
Premier Equine vs Shires: compare search popularity
Premier Equine vs WeatherBeeta: compare search popularity- Horseware vs Shires: compare search popularity
- Horseware vs WeatherBeeta: compare search popularity
- Shires vs WeatherBeeta: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Amigo’s and Mio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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