Shires vs WeatherBeeta:Which is searched more?
In September 2026, Shires had more branded searches than WeatherBeeta among fly rug brands worldwide. Shires was estimated to have 5.8K branded searches compared to WeatherBeeta’s 2.9K, and held a 13.9% Share of Search versus WeatherBeeta’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shires or WeatherBeeta?
Compare the fly rug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shires, WeatherBeeta. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | Shires | WeatherBeeta | Amigo | Mio | Rambo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 25.3% | 14.7% | 11.1% | 1% | 0.67% | 0.82% |
| Nov 2025 | 46.3% | 25.3% | 12.1% | 14.2% | 0.82% | 0.44% | 0.82% |
| Dec 2025 | 41.5% | 22.7% | 13% | 16.1% | 0.6% | 0.6% | 5.5% |
| Jan 2026 | 48.5% | 21.6% | 12.7% | 15.3% | 0.57% | 0.7% | 0.57% |
| Feb 2026 | 49.3% | 22% | 15.5% | 11.4% | 0.57% | 0.57% | 0.57% |
| Mar 2026 | 52.8% | 19.3% | 17% | 8.8% | 0.62% | 0.76% | 0.76% |
| Apr 2026 | 49% | 21.9% | 16.7% | 10.6% | 0.57% | 0.7% | 0.57% |
| May 2026 | 49.1% | 22% | 16.5% | 10.6% | 0.7% | 0.57% | 0.57% |
| Jun 2026 | 49.1% | 22% | 16.9% | 10.3% | 0.71% | 0.57% | 0.46% |
| Jul 2026 | 48.4% | 21.6% | 19.8% | 8.6% | 0.56% | 0.69% | 0.46% |
| Aug 2026 | 51.6% | 23.1% | 16.5% | 7.1% | 0.6% | 0.6% | 0.48% |
| Sep 2026 | 53.6% | 23.9% | 13.9% | 7% | 0.63% | 0.51% | 0.51% |
How has the Shires and WeatherBeeta comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: WeatherBeeta took it in November 2025, Shires took it in February 2026.
- Across the 12 months ending September 2026, Shires’ estimated Share of Search among fly rug brands worldwide moved from 14.7% to 13.9%, and its estimated monthly branded searches moved from 7K to 5.8K.
- Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide moved from 11.1% to 7%, and its estimated monthly branded searches moved from 5.3K to 2.9K.
How did search popularity change for fly rug brands worldwide in September 2026?
2 changes
In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 16.5% to 13.9%.
WeatherBeeta’s estimated Share of Search among fly rug brands worldwide has lost ground for 3 months in a row, from 10.3% to 7% in September 2026.
Other head-to-heads among fly rug brands
How each brand is measured
Brandwave collects information about searches that people make online using Shires’ and WeatherBeeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shires
3 branded search terms
- shires equestrian
- shires fly rug
- shires horse rug
WeatherBeeta
2 branded search terms
- weatherbeeta dog coat
- weatherbeeta rugs
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