Horseware vs Shires:Which is searched more?
In September 2026, Horseware had more branded searches than Shires among fly rug brands worldwide. Horseware was estimated to have 9.9K branded searches compared to Shires’ 110, and held a 29% Share of Search versus Shires’ 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Horseware or Shires?
Compare the fly rug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Horseware, Shires. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | WeatherBeeta | Amigo | Mio | Rambo | Shires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 31.9% | 6.3% | 1.3% | 0.84% | 1% | 0.11% |
| Nov 2025 | 58.8% | 32.1% | 6.3% | 1% | 0.56% | 1% | 0.07% |
| Dec 2025 | 55.6% | 30.4% | 4.9% | 0.8% | 0.8% | 7.4% | 0.06% |
| Jan 2026 | 64.1% | 28.6% | 4.6% | 0.75% | 0.92% | 0.75% | 0.2% |
| Feb 2026 | 64% | 28.7% | 4.6% | 0.74% | 0.74% | 0.74% | 0.5% |
| Mar 2026 | 67.5% | 24.6% | 4% | 0.79% | 0.97% | 0.97% | 1.2% |
| Apr 2026 | 63.6% | 28.5% | 3.5% | 0.74% | 0.91% | 0.74% | 2.1% |
| May 2026 | 63.6% | 28.5% | 3.5% | 0.91% | 0.74% | 0.74% | 2.1% |
| Jun 2026 | 63.6% | 28.5% | 3.1% | 0.91% | 0.74% | 0.6% | 2.5% |
| Jul 2026 | 63.7% | 28.4% | 3.1% | 0.73% | 0.9% | 0.6% | 2.5% |
| Aug 2026 | 64.8% | 29% | 3.2% | 0.75% | 0.75% | 0.61% | 0.93% |
| Sep 2026 | 64.9% | 29% | 3.8% | 0.76% | 0.61% | 0.61% | 0.32% |
How has the Horseware and Shires comparison changed over the last 12 months?
3 findings
- Horseware was ahead of Shires in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide moved from 31.9% to 29%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Shires’ estimated Share of Search among fly rug brands worldwide moved from 0.11% to 0.32%, and its estimated monthly branded searches moved from 40 to 110.
How did search popularity change for fly rug brands worldwide in September 2026?
2 changes
In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 0.93% to 0.32%.
Estimated monthly branded searches for Horseware worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among fly rug brands
How each brand is measured
Brandwave collects information about searches that people make online using Horseware’s and Shires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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