Brandwave

Horseware vs WeatherBeeta:Which is searched more?

In September 2026, Horseware had more branded searches than WeatherBeeta among fly rug brands worldwide. Horseware was estimated to have 9.9K branded searches compared to WeatherBeeta’s 1.3K, and held a 25.1% Share of Search versus WeatherBeeta’s 3.3%. These are worldwide searches for English-language branded terms.

Share of Search among fly rug brands worldwide in September 2026Which is more popular in search, Horseware or WeatherBeeta?
Horseware25.1%9.9K searches
vs
WeatherBeeta3.3%1.3K searches

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Which is more popular in search, Horseware or WeatherBeeta?

Compare the fly rug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Horseware and WeatherBeeta among fly rug brands worldwide, by month

Share of Search by month for Horseware, WeatherBeeta. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareShiresWeatherBeetaAmigoMioRambo
Oct 202549.9%27.2%14.8%5.4%1.1%0.72%0.88%
Nov 202551.5%28.1%12.5%5.5%0.91%0.49%0.91%
Dec 202547.7%26.1%14.2%4.2%0.69%0.69%6.3%
Jan 202655.6%24.8%13.5%4%0.65%0.8%0.65%
Feb 202654%24.2%16.1%3.9%0.63%0.63%0.63%
Mar 202656.8%20.7%16.9%3.3%0.66%0.82%0.82%
Apr 202654.4%24.3%16.2%3%0.63%0.78%0.63%
May 202654.4%24.3%16.2%3%0.78%0.63%0.63%
Jun 202654.6%24.5%16.3%2.7%0.79%0.63%0.51%
Jul 202652.8%23.5%19.3%2.6%0.61%0.75%0.5%
Aug 202654.7%24.5%16.3%2.7%0.64%0.64%0.51%
Sep 202656.2%25.1%13.7%3.3%0.66%0.53%0.53%

How has the Horseware and WeatherBeeta comparison changed over the last 12 months?

  • Horseware was ahead of WeatherBeeta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide moved from 27.2% to 25.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide moved from 5.4% to 3.3%, and its estimated monthly branded searches moved from 2.4K to 1.3K.

How did search popularity change for fly rug brands worldwide in September 2026?

  1. In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 2.7% to 3.3%.

  2. In September 2026, Horseware gained estimated Share of Search among fly rug brands worldwide, from 24.5% to 25.1%.

Other head-to-heads among fly rug brands

How each brand is measured

Brandwave collects information about searches that people make online using Horseware’s and WeatherBeeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Horseware

1 branded search term

  • horseware rugs

WeatherBeeta

1 branded search term

  • weatherbeeta rugs

How the Brand Demand Index is measured

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