How popular isHorseware in search?
In August 2026, there were an estimated 8.1K branded searches for Horseware worldwide which is down 33.1% over the last 11 months. Horseware holds 24.7% estimated Share of Search among horse rugs worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Premier Equine55.1%
Horseware24.7%
Shires16.4%
WeatherBeeta2.7%- Amigo0.64%
- Rambo0.52%
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Which horse rugs compete with Horseware?
Share of Search by month for Premier Equine, Horseware, Shires, WeatherBeeta. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | Shires | WeatherBeeta | Amigo | Rambo |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 27.4% | 14.9% | 5.4% | 1.1% | 0.88% |
| Nov 2025 | 51.8% | 28.3% | 12.6% | 5.5% | 0.92% | 0.92% |
| Dec 2025 | 48.1% | 26.3% | 14.3% | 4.2% | 0.69% | 6.4% |
| Jan 2026 | 56% | 25% | 13.6% | 4% | 0.66% | 0.66% |
| Feb 2026 | 54.3% | 24.3% | 16.2% | 3.9% | 0.63% | 0.63% |
| Mar 2026 | 57.2% | 20.9% | 17% | 3.4% | 0.67% | 0.83% |
| Apr 2026 | 54.8% | 24.5% | 16.4% | 3% | 0.64% | 0.64% |
| May 2026 | 54.7% | 24.5% | 16.3% | 3% | 0.79% | 0.64% |
| Jun 2026 | 55% | 24.6% | 16.4% | 2.7% | 0.79% | 0.52% |
| Jul 2026 | 53.2% | 23.7% | 19.4% | 2.6% | 0.61% | 0.5% |
| Aug 2026 | 55.1% | 24.7% | 16.4% | 2.7% | 0.64% | 0.52% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 18.1K | +22.3% | +1.9 points | |
| 2, held 2nd | 24.7% | 8.1K | +22.7% | +0.9 points | |
| 3, held 3rd | 16.4% | 5.4K | 0% | -3 points | |
| 4, held 4th | 2.7% | 880 | +22.2% | +0.1 points | |
| 5, held 5th | 0.64% | 210 | +23.5% | 0 points | |
| 6, held 6th | 0.52% | 170 | +21.4% | 0 points |
55.1%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.9 points.
24.7%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
3.
Shires16.4%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -3 points.
2.7%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
5.
Amigo0.64%
Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.
6.
Rambo0.52%
Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
Compare search popularity between Horseware and its closest rivals
How has branded search demand for Horseware changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Horseware worldwide fell from 12.1K to 8.1K.
- Across the 11 months ending August 2026, Horseware’s estimated Share of Search among horse rugs worldwide decreased from 27.4% to 24.7%.
- Across the 11 months ending August 2026, Horseware’s estimated Share of Search among horse rugs worldwide peaked at 28.3% in November 2025 and was lowest at 20.9% in March 2026.
How did search popularity change for horse rugs worldwide in August 2026?
6 changes
In August 2026, Premier Equine gained estimated Share of Search among horse rugs worldwide, from 53.2% to 55.1%.
In August 2026, Horseware gained estimated Share of Search among horse rugs worldwide, from 23.7% to 24.7%.
In August 2026, Shires lost estimated Share of Search among horse rugs worldwide, from 19.4% to 16.4%.
Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.
Estimated monthly branded searches for Rambo worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
Estimated monthly branded searches for Amigo worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
How is Horseware measured?
Brandwave collects information about searches that people make online using Horseware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- horseware rugs
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