Amigo vs WeatherBeeta:Which is searched more?
In September 2026, WeatherBeeta had more branded searches than Amigo among fly rug brands worldwide. WeatherBeeta was estimated to have 1.3K branded searches compared to Amigo’s 260, and held a 3.8% Share of Search versus Amigo’s 0.76%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amigo or WeatherBeeta?
Compare the fly rug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WeatherBeeta, Amigo. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | WeatherBeeta | Amigo | Mio | Rambo | Shires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 31.9% | 6.3% | 1.3% | 0.84% | 1% | 0.11% |
| Nov 2025 | 58.8% | 32.1% | 6.3% | 1% | 0.56% | 1% | 0.07% |
| Dec 2025 | 55.6% | 30.4% | 4.9% | 0.8% | 0.8% | 7.4% | 0.06% |
| Jan 2026 | 64.1% | 28.6% | 4.6% | 0.75% | 0.92% | 0.75% | 0.2% |
| Feb 2026 | 64% | 28.7% | 4.6% | 0.74% | 0.74% | 0.74% | 0.5% |
| Mar 2026 | 67.5% | 24.6% | 4% | 0.79% | 0.97% | 0.97% | 1.2% |
| Apr 2026 | 63.6% | 28.5% | 3.5% | 0.74% | 0.91% | 0.74% | 2.1% |
| May 2026 | 63.6% | 28.5% | 3.5% | 0.91% | 0.74% | 0.74% | 2.1% |
| Jun 2026 | 63.6% | 28.5% | 3.1% | 0.91% | 0.74% | 0.6% | 2.5% |
| Jul 2026 | 63.7% | 28.4% | 3.1% | 0.73% | 0.9% | 0.6% | 2.5% |
| Aug 2026 | 64.8% | 29% | 3.2% | 0.75% | 0.75% | 0.61% | 0.93% |
| Sep 2026 | 64.9% | 29% | 3.8% | 0.76% | 0.61% | 0.61% | 0.32% |
How has the Amigo and WeatherBeeta comparison changed over the last 12 months?
3 findings
- WeatherBeeta was ahead of Amigo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amigo’s estimated Share of Search among fly rug brands worldwide moved from 1.3% to 0.76%, and its estimated monthly branded searches moved from 480 to 260.
- Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide moved from 6.3% to 3.8%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for fly rug brands worldwide in September 2026?
2 changes
In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 3.2% to 3.8%.
In September 2026, Amigo rose from 5th to 4th among fly rug brands worldwide.
Other head-to-heads among fly rug brands
How each brand is measured
Brandwave collects information about searches that people make online using Amigo’s and WeatherBeeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amigo
1 branded search term
- amigo horse rugs
WeatherBeeta
1 branded search term
- weatherbeeta rugs
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