Brandwave

How popular isAmigo in search?

In September 2026, there were an estimated 260 branded searches for Amigo worldwide which is down 45.8% over the last 12 months. Amigo holds 0.76% estimated Share of Search among fly rug brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Premier Equine64.9%
  2. Horseware29%
  3. WeatherBeeta3.8%
  4. Amigo0.76%
  5. Mio0.61%
  6. Rambo0.61%
  7. Shires0.32%
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Where does Amigo compete?

Amigo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fly rug brands4th of 70.76%Shown below
Horse rugs4th of 60.76%Show ranking
Horse blankets brands2nd of 314.7%Show ranking
Medium weight turnout brands2nd of 314.7%Show ranking
Turnout blanket brands2nd of 314.7%Show ranking
Turnout sheet brands2nd of 314.7%Show ranking

Which fly rug brands compete with Amigo?

Amigo against fly rug brands worldwide, by month

Share of Search by month for Premier Equine, Horseware, WeatherBeeta, Amigo. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareWeatherBeetaAmigoMioRamboShires
Oct 202558.5%31.9%6.3%1.3%0.84%1%0.11%
Nov 202558.8%32.1%6.3%1%0.56%1%0.07%
Dec 202555.6%30.4%4.9%0.8%0.8%7.4%0.06%
Jan 202664.1%28.6%4.6%0.75%0.92%0.75%0.2%
Feb 202664%28.7%4.6%0.74%0.74%0.74%0.5%
Mar 202667.5%24.6%4%0.79%0.97%0.97%1.2%
Apr 202663.6%28.5%3.5%0.74%0.91%0.74%2.1%
May 202663.6%28.5%3.5%0.91%0.74%0.74%2.1%
Jun 202663.6%28.5%3.1%0.91%0.74%0.6%2.5%
Jul 202663.7%28.4%3.1%0.73%0.9%0.6%2.5%
Aug 202664.8%29%3.2%0.75%0.75%0.61%0.93%
Sep 202664.9%29%3.8%0.76%0.61%0.61%0.32%

  1. 1.Premier Equine

    64.9%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  2. 2.Horseware

    29%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.WeatherBeeta

    3.8%

    Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.7 points.

  4. 4.Amigo

    0.76%

    Moved from 5th to 4th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  5. 5.Mio

    0.61%

    Moved from 6th to 5th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Rambo

    0.61%

    Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  7. 7.Shires

    0.32%

    Moved from 4th to 7th. 110 estimated branded searches, -57.7% vs prior month. Share -0.6 points.

Compare search popularity between Amigo and its closest rivals

Every comparison with Amigo

How has branded search demand for Amigo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Amigo worldwide fell from 480 to 260.
  • Across the 12 months ending September 2026, Amigo’s estimated Share of Search among fly rug brands worldwide decreased from 1.3% to 0.76%.

How did search popularity change for fly rug brands worldwide in September 2026?

  1. In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 3.2% to 3.8%.

  2. In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 0.93% to 0.32%.

  3. Premier Equine’s estimated Share of Search among fly rug brands worldwide has gained ground for 3 months in a row, from 63.6% to 64.9% in September 2026.

  4. In September 2026, Amigo rose from 5th to 4th among fly rug brands worldwide.

  5. In September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.

  6. In September 2026, Rambo rose from 7th to 6th among fly rug brands worldwide.

How is Amigo measured?

Brandwave collects information about searches that people make online using Amigo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amigo horse rugs

Do you work for Amigo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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