Mio vs Rambo:Which is searched more?
In September 2026, Mio and Rambo were level on Share of Search among fly rug brands worldwide, with an estimated 210 branded searches each, at 0.61% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mio or Rambo?
Compare the fly rug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mio, Rambo. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | WeatherBeeta | Amigo | Mio | Rambo | Shires |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 31.9% | 6.3% | 1.3% | 0.84% | 1% | 0.11% |
| Nov 2025 | 58.8% | 32.1% | 6.3% | 1% | 0.56% | 1% | 0.07% |
| Dec 2025 | 55.6% | 30.4% | 4.9% | 0.8% | 0.8% | 7.4% | 0.06% |
| Jan 2026 | 64.1% | 28.6% | 4.6% | 0.75% | 0.92% | 0.75% | 0.2% |
| Feb 2026 | 64% | 28.7% | 4.6% | 0.74% | 0.74% | 0.74% | 0.5% |
| Mar 2026 | 67.5% | 24.6% | 4% | 0.79% | 0.97% | 0.97% | 1.2% |
| Apr 2026 | 63.6% | 28.5% | 3.5% | 0.74% | 0.91% | 0.74% | 2.1% |
| May 2026 | 63.6% | 28.5% | 3.5% | 0.91% | 0.74% | 0.74% | 2.1% |
| Jun 2026 | 63.6% | 28.5% | 3.1% | 0.91% | 0.74% | 0.6% | 2.5% |
| Jul 2026 | 63.7% | 28.4% | 3.1% | 0.73% | 0.9% | 0.6% | 2.5% |
| Aug 2026 | 64.8% | 29% | 3.2% | 0.75% | 0.75% | 0.61% | 0.93% |
| Sep 2026 | 64.9% | 29% | 3.8% | 0.76% | 0.61% | 0.61% | 0.32% |
How has the Mio and Rambo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Mio took it in January 2026.
- Across the 12 months ending September 2026, Mio’s estimated Share of Search among fly rug brands worldwide moved from 0.84% to 0.61%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 12 months ending September 2026, Rambo’s estimated Share of Search among fly rug brands worldwide moved from 1% to 0.61%, and its estimated monthly branded searches moved from 390 to 210.
How did search popularity change for fly rug brands worldwide in September 2026?
2 changes
In September 2026, Mio rose from 6th to 5th among fly rug brands worldwide.
In September 2026, Rambo rose from 7th to 6th among fly rug brands worldwide.
Other head-to-heads among fly rug brands
How each brand is measured
Brandwave collects information about searches that people make online using Mio’s and Rambo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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