Brandwave

How popular isRambo in search?

In September 2026, there were an estimated 210 branded searches for Rambo worldwide which is down 46.2% over the last 12 months. Rambo holds 11.9% estimated Share of Search among medium weight turnout brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. WeatherBeeta73.4%
  2. Amigo14.7%
  3. Rambo11.9%
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Which medium weight turnout brands compete with Rambo?

Rambo against medium weight turnout brands worldwide, by month

Share of Search by month for WeatherBeeta, Amigo, Rambo. The figures are in the table below the chart.

View monthly share of search table
MonthWeatherBeetaAmigoRambo
Oct 202573.4%14.7%11.9%
Nov 202575.1%12.4%12.4%
Dec 202537.6%6.1%56.3%
Jan 202675.5%12.3%12.3%
Feb 202675.6%12.2%12.2%
Mar 202669.1%13.8%17%
Apr 202670.4%14.8%14.8%
May 202668%17.7%14.3%
Jun 202667.2%19.8%13%
Jul 202669.9%16.5%13.6%
Aug 202669.8%16.7%13.5%
Sep 202673.4%14.7%11.9%
  1. Held 1st. 1.3K estimated branded searches, +47.7% vs prior month. Share +3.6 points.

  2. 2.Amigo

    14.7%

    Held 2nd. 260 estimated branded searches, +23.8% vs prior month. Share -2 points.

  3. 3.Rambo

    11.9%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share -1.6 points.

Compare search popularity between Rambo and its closest rivals

How has branded search demand for Rambo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rambo worldwide fell from 390 to 210.
  • Across the 12 months ending September 2026, Rambo’s estimated Share of Search among medium weight turnout brands worldwide peaked at 56.3% in December 2025 and was lowest at 11.9% in September 2026.

How did search popularity change for medium weight turnout brands worldwide in September 2026?

  1. In September 2026, WeatherBeeta gained estimated Share of Search among medium weight turnout brands worldwide, from 69.8% to 73.4%.

  2. In September 2026, Amigo lost estimated Share of Search among medium weight turnout brands worldwide, from 16.7% to 14.7%.

  3. In September 2026, Rambo lost estimated Share of Search among medium weight turnout brands worldwide, from 13.5% to 11.9%.

Where does Rambo compete?

Rambo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fly rug brands6th of 70.61%Show ranking
Horse rugs6th of 60.62%Show ranking
Horse blankets brands3rd of 311.9%Show ranking
Medium weight turnout brands3rd of 311.9%Shown above
Turnout blanket brands3rd of 311.9%Show ranking
Turnout sheet brands3rd of 311.9%Show ranking

How is Rambo measured?

Brandwave collects information about searches that people make online using Rambo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rambo horse rugs

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How the Brand Demand Index is measured

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Is Rambo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.