Premier Equine vs Rambo:Which is more popular by branded search?
In August 2026, Premier Equine had more branded searches than Rambo among horse rugs worldwide. Premier Equine was estimated to have 18.1K branded searches compared to Rambo’s 170, and held a 55.1% Share of Search versus Rambo’s 0.52%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Premier Equine or Rambo?
Compare the horse rugs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Premier Equine, Rambo. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier Equine | Horseware | Shires | WeatherBeeta | Amigo | Rambo |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 27.4% | 14.9% | 5.4% | 1.1% | 0.88% |
| Nov 2025 | 51.8% | 28.3% | 12.6% | 5.5% | 0.92% | 0.92% |
| Dec 2025 | 48.1% | 26.3% | 14.3% | 4.2% | 0.69% | 6.4% |
| Jan 2026 | 56% | 25% | 13.6% | 4% | 0.66% | 0.66% |
| Feb 2026 | 54.3% | 24.3% | 16.2% | 3.9% | 0.63% | 0.63% |
| Mar 2026 | 57.2% | 20.9% | 17% | 3.4% | 0.67% | 0.83% |
| Apr 2026 | 54.8% | 24.5% | 16.4% | 3% | 0.64% | 0.64% |
| May 2026 | 54.7% | 24.5% | 16.3% | 3% | 0.79% | 0.64% |
| Jun 2026 | 55% | 24.6% | 16.4% | 2.7% | 0.79% | 0.52% |
| Jul 2026 | 53.2% | 23.7% | 19.4% | 2.6% | 0.61% | 0.5% |
| Aug 2026 | 55.1% | 24.7% | 16.4% | 2.7% | 0.64% | 0.52% |
| Sep 2026 | — | — | — | — | — | — |
How has the Premier Equine and Rambo comparison changed over the last 12 months?
3 findings
- Premier Equine was ahead of Rambo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Premier Equine’s estimated Share of Search among horse rugs worldwide moved from 50.3% to 55.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Rambo’s estimated Share of Search among horse rugs worldwide moved from 0.88% to 0.52%, and its estimated monthly branded searches moved from 390 to 170.
How did search popularity change for horse rugs worldwide in August 2026?
2 changes
In August 2026, Premier Equine gained estimated Share of Search among horse rugs worldwide, from 53.2% to 55.1%.
Estimated monthly branded searches for Rambo worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Premier Equine’s and Rambo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Premier Equine
1 branded search term
- premier equine
Rambo
1 branded search term
- rambo horse rugs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.