Mio vs St. Ives:Which is more popular by branded search?
In August 2026, St. Ives had more branded searches than Mio among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Mio’s 210, and held an 89.5% Share of Search versus Mio’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mio or St. Ives?
Compare the body scrub shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St. Ives, Mio. The figures are in the table below the chart.
View monthly share of search table
| Month | St. Ives | Soap & Glory | Tree Hut | Frank Body | Dove | Mio |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 14.2% | 14.2% | 1% | 0.09% | 0.09% |
| Nov 2025 | 54.3% | 20% | 24.4% | 1.2% | 0.09% | 0.07% |
| Dec 2025 | 46.7% | 25.6% | 25.6% | 1.9% | 0.07% | 0.07% |
| Jan 2026 | 74.1% | 12.2% | 12.2% | 1.3% | 0.1% | 0.1% |
| Feb 2026 | 74.1% | 12.2% | 12.2% | 1.3% | 0.1% | 0.08% |
| Mar 2026 | 82.2% | 9% | 7.4% | 1.2% | 0.07% | 0.09% |
| Apr 2026 | 82.4% | 9.1% | 7.4% | 0.99% | 0.06% | 0.07% |
| May 2026 | 87.4% | 6.4% | 5.3% | 0.85% | 0.04% | 0.04% |
| Jun 2026 | 86.3% | 6.4% | 6.4% | 0.84% | 0.05% | 0.05% |
| Jul 2026 | 87.5% | 6.4% | 5.3% | 0.7% | 0.03% | 0.04% |
| Aug 2026 | 89.5% | 5.4% | 4.4% | 0.59% | 0.04% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mio and St. Ives comparison changed over the last 12 months?
3 findings
- St. Ives was ahead of Mio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mio’s estimated Share of Search among body scrub worldwide moved from 0.09% to 0.03%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide moved from 70.4% to 89.5%, and its estimated monthly branded searches moved from 246K to 550K.
How did search popularity change for body scrub worldwide in August 2026?
2 changes
In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
In August 2026, Mio fell from 5th to 6th among body scrub worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Mio’s and St. Ives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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