Life of Luxury vs Mio:Which is searched more?
In September 2026, Life of Luxury had more branded searches than Mio among bath bombs worldwide. Life of Luxury was estimated to have 49.5K branded searches compared to Mio’s 210, and held a 0.63% Share of Search versus Mio’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Life of Luxury or Mio?
Compare the bath bombs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life of Luxury, Mio. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Lush | Life of Luxury | Rose Beauty | Bomb Cosmetics | Mio |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 22.4% | 0.74% | 0.12% | 0.1% | <0.01% |
| Nov 2025 | 80.2% | 19.4% | 0.35% | 0.07% | 0.07% | <0.01% |
| Dec 2025 | 80.2% | 19.3% | 0.35% | 0.06% | 0.06% | <0.01% |
| Jan 2026 | 72.8% | 26.1% | 0.86% | 0.14% | 0.09% | <0.01% |
| Feb 2026 | 79.8% | 19% | 0.94% | 0.15% | 0.08% | <0.01% |
| Mar 2026 | 76.4% | 22.4% | 0.9% | 0.18% | 0.08% | <0.01% |
| Apr 2026 | 79.8% | 19% | 0.94% | 0.15% | 0.08% | <0.01% |
| May 2026 | 79.7% | 18.9% | 1.1% | 0.19% | 0.07% | <0.01% |
| Jun 2026 | 82.8% | 16.2% | 0.8% | 0.16% | 0.05% | <0.01% |
| Jul 2026 | 80% | 19% | 0.77% | 0.19% | 0.06% | <0.01% |
| Aug 2026 | 83% | 16.2% | 0.66% | 0.16% | 0.05% | <0.01% |
| Sep 2026 | 80% | 19.2% | 0.63% | 0.15% | 0.06% | <0.01% |
How has the Life of Luxury and Mio comparison changed over the last 12 months?
3 findings
- Life of Luxury was ahead of Mio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Life of Luxury’s estimated Share of Search among bath bombs worldwide moved from 0.74% to 0.63%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Mio’s estimated Share of Search among bath bombs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for bath bombs worldwide in September 2026?
2 changes
Estimated monthly branded searches for Mio worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.
Estimated monthly branded searches for Life of Luxury worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among bath bombs
How each brand is measured
Brandwave collects information about searches that people make online using Life of Luxury’s and Mio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life of Luxury
2 branded search terms
- life of luxury
- life of luxury bombs
Mio
1 branded search term
- mio skincare
Put your own brand in this comparison
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