How popular isMicrosoft Entra in search?
In August 2026, there were an estimated 273K branded searches for Microsoft Entra worldwide which held steady over the last 11 months. Microsoft Entra holds 21.7% estimated Share of Search among identity provider platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Okta54.3%
Microsoft Entra21.7%
OneLogin10.7%
Auth06%
JumpCloud4.8%Ping Identity2.5%
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Which identity provider platforms compete with Microsoft Entra?
Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud, Ping Identity. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Microsoft Entra | OneLogin | Auth0 | JumpCloud | Ping Identity |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.9% | 12.5% | 8.4% | 3.8% | 3.4% |
| Nov 2025 | 55.6% | 19.6% | 11% | 7.5% | 3.3% | 2.9% |
| Dec 2025 | 55.8% | 21.3% | 11% | 6.1% | 3.3% | 2.5% |
| Jan 2026 | 54% | 21.3% | 10.6% | 7.2% | 3.9% | 2.9% |
| Feb 2026 | 55.7% | 21.3% | 9% | 7.5% | 4.1% | 2.5% |
| Mar 2026 | 58.1% | 20.3% | 9.3% | 6.3% | 3.4% | 2.5% |
| Apr 2026 | 54.4% | 20.8% | 10.7% | 7.3% | 4% | 2.9% |
| May 2026 | 56.6% | 21.6% | 9.1% | 6.2% | 4.1% | 2.5% |
| Jun 2026 | 55.1% | 22.6% | 8.9% | 6% | 4.9% | 2.4% |
| Jul 2026 | 54.9% | 23% | 8.8% | 6% | 4.9% | 2.4% |
| Aug 2026 | 54.3% | 21.7% | 10.7% | 6% | 4.8% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 683K | -<0.01% | -0.5 points | |
| 2, held 2nd | 21.7% | 273K | -4.7% | -1.3 points | |
| 3, held 3rd | 10.7% | 135K | +22.7% | +1.9 points | |
| 4, held 4th | 6% | 75.3K | +0.29% | 0 points | |
| 5, held 5th | 4.8% | 60.9K | -0.42% | -0.1 points | |
| 6, held 6th | 2.5% | 30.9K | +2.4% | 0 points |
1.
Okta54.3%
Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.
21.7%
Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.
3.
OneLogin10.7%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
4.
Auth06%
Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.
4.8%
Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.
2.5%
Held 6th. 30.9K estimated branded searches, +2.4% vs prior month. Share 0 points.
Compare search popularity between Microsoft Entra and its closest rivals
- Microsoft Entra vs Okta: compare search popularity
- Microsoft Entra vs OneLogin: compare search popularity
- Microsoft Entra vs Auth0: compare search popularity
- Microsoft Entra vs JumpCloud: compare search popularity
- Compare Microsoft Entra with any brand
Every comparison with Microsoft Entra
6 comparisons
How has branded search demand for Microsoft Entra changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Entra worldwide held steady, from 261K to 273K.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among identity provider platforms worldwide increased from 19.9% to 21.7%.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among identity provider platforms worldwide peaked at 23% in July 2026 and was lowest at 19.6% in November 2025.
How did search popularity change for identity provider platforms worldwide in August 2026?
6 changes
In August 2026, OneLogin gained estimated Share of Search among identity provider platforms worldwide, from 8.8% to 10.7%.
In August 2026, Microsoft Entra lost estimated Share of Search among identity provider platforms worldwide, from 23% to 21.7%.
In August 2026, Okta lost estimated Share of Search among identity provider platforms worldwide, from 54.9% to 54.3%.
Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.
Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.
Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.
Where does Microsoft Entra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Identity provider platforms | 2nd of 6 | 21.7% | Shown above |
| Single sign-on platforms | 2nd of 5 | 22.2% | Show ranking |
| Workforce identity platforms | 2nd of 5 | 25% | Show ranking |
How is Microsoft Entra measured?
Brandwave collects information about searches that people make online using Microsoft Entra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- azure active directory
- entra id
- microsoft entra
- microsoft entra app
- microsoft entra id
- microsoftentra
Who owns Microsoft Entra?
Microsoft Entra is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
Microsoft 365, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint and 
Xbox, owned by the same company, worldwide.
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Is Microsoft Entra your brand?
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