Brandwave

How popular isOkta in search?

In August 2026, there were an estimated 683K branded searches for Okta worldwide which held steady over the last 11 months. Okta holds 54.3% estimated Share of Search among identity provider platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta54.3%
  2. Microsoft Entra21.7%
  3. OneLogin10.7%
  4. Auth06%
  5. JumpCloud4.8%
  6. Ping Identity2.5%
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Which identity provider platforms compete with Okta?

Okta against identity provider platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud, Ping Identity. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraOneLoginAuth0JumpCloudPing Identity
Oct 202552%19.9%12.5%8.4%3.8%3.4%
Nov 202555.6%19.6%11%7.5%3.3%2.9%
Dec 202555.8%21.3%11%6.1%3.3%2.5%
Jan 202654%21.3%10.6%7.2%3.9%2.9%
Feb 202655.7%21.3%9%7.5%4.1%2.5%
Mar 202658.1%20.3%9.3%6.3%3.4%2.5%
Apr 202654.4%20.8%10.7%7.3%4%2.9%
May 202656.6%21.6%9.1%6.2%4.1%2.5%
Jun 202655.1%22.6%8.9%6%4.9%2.4%
Jul 202654.9%23%8.8%6%4.9%2.4%
Aug 202654.3%21.7%10.7%6%4.8%2.5%
Sep 2026——————

  1. 1.Okta

    54.3%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.

  2. 2.Microsoft Entra

    21.7%

    Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  3. 3.OneLogin

    10.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.

  4. 4.Auth0

    6%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  5. 5.JumpCloud

    4.8%

    Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.

  6. 6.Ping Identity

    2.5%

    Held 6th. 30.9K estimated branded searches, +2.4% vs prior month. Share 0 points.

Compare search popularity between Okta and its closest rivals

How has branded search demand for Okta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Okta worldwide held steady, from 684K to 683K.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity provider platforms worldwide increased from 52% to 54.3%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity provider platforms worldwide peaked at 58.1% in March 2026 and was lowest at 52% in October 2025.

How did search popularity change for identity provider platforms worldwide in August 2026?

  1. In August 2026, OneLogin gained estimated Share of Search among identity provider platforms worldwide, from 8.8% to 10.7%.

  2. In August 2026, Microsoft Entra lost estimated Share of Search among identity provider platforms worldwide, from 23% to 21.7%.

  3. In August 2026, Okta lost estimated Share of Search among identity provider platforms worldwide, from 54.9% to 54.3%.

  4. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  5. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

  6. Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.

Where does Okta compete?

Okta is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services2nd of 521.9%Show ranking
Identity providers2nd of 525.8%Show ranking
Identity provider platforms1st of 654.3%Shown above
Single sign-on platforms1st of 555.7%Show ranking
Workforce identity platforms1st of 562.7%Show ranking
Identity governance platforms1st of 587.4%Show ranking

How is Okta measured?

Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • identity okta
  • okta
  • okta app
  • okta com
  • okta identity
  • okta online
  • okta software

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How the Brand Demand Index is measured

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