Brandwave

How popular isOkta in search?

In August 2026, there were an estimated 683K branded searches for Okta worldwide which held steady over the last 11 months. Okta holds 25.8% estimated Share of Search among identity providers worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Supabase70%
  2. Okta25.8%
  3. Auth02.8%
  4. Clerk0.94%
  5. Firebase Authentication0.37%
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Which identity providers compete with Okta?

Okta against identity providers worldwide, by month

Share of Search by month for Supabase, Okta, Auth0. The figures are in the table below the chart.

View monthly share of search table
MonthSupabaseOktaAuth0ClerkFirebase Authentication
Oct 202549.7%40.9%6.6%1.5%1.3%
Nov 202555.1%37.3%5%1.4%1.2%
Dec 202555.8%37.7%4.1%1.4%1%
Jan 202659.9%33.3%4.5%1.5%0.88%
Feb 202660%33.3%4.5%1.5%0.72%
Mar 202665.2%29.7%3.2%1.3%0.52%
Apr 202669.1%25.6%3.4%1.1%0.68%
May 202669.6%25.8%2.8%1.1%0.56%
Jun 202669.7%25.8%2.8%1.1%0.56%
Jul 202669.9%25.8%2.8%0.95%0.46%
Aug 202670%25.8%2.8%0.94%0.37%
Sep 2026—————

  1. 1.Supabase

    70%

    Held 1st. 1.9M estimated branded searches, +0.11% vs prior month. Share +0.1 points.

  2. 2.Okta

    25.8%

    Held 2nd. 683K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  3. 3.Auth0

    2.8%

    Held 3rd. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  4. 4.Clerk

    0.94%

    Held 4th. 24.9K estimated branded searches, -0.68% vs prior month. Share 0 points.

  5. 5.Firebase Authentication

    0.37%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Okta and its closest rivals

How has branded search demand for Okta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Okta worldwide held steady, from 684K to 683K.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide decreased from 40.9% to 25.8%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide peaked at 40.9% in October 2025 and was lowest at 25.6% in April 2026.

How did search popularity change for identity providers worldwide in August 2026?

  1. Estimated monthly branded searches for Supabase worldwide rose 122.5% over 11 measured months, from 832K to 1.9M in August 2026.

  2. Estimated monthly branded searches for Firebase Authentication worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

Where does Okta compete?

Okta is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services2nd of 521.9%Show ranking
Identity providers2nd of 525.8%Shown above
Identity provider platforms1st of 654.3%Show ranking
Single sign-on platforms1st of 555.7%Show ranking
Workforce identity platforms1st of 562.7%Show ranking
Identity governance platforms1st of 587.4%Show ranking

How is Okta measured?

Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • identity okta
  • okta
  • okta app
  • okta com
  • okta identity
  • okta online
  • okta software

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How the Brand Demand Index is measured

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