Brandwave

Identity providers:Which brands are most popular in search?

In August 2026, Supabase was the most searched among identity providers worldwide, with an estimated 1.9M branded searches and 70% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Supabase70%
  2. Okta25.8%
  3. Auth02.8%
  4. Clerk0.94%
  5. Firebase Authentication0.37%

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Share of SearchLeaderboard

Compare the providers teams use for authentication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among identity providers worldwide, by month

Share of Search by month for Supabase, Okta, Auth0. The figures are in the table below the chart.

View monthly share of search table
MonthSupabaseOktaAuth0ClerkFirebase Authentication
Oct 202549.7%40.9%6.6%1.5%1.3%
Nov 202555.1%37.3%5%1.4%1.2%
Dec 202555.8%37.7%4.1%1.4%1%
Jan 202659.9%33.3%4.5%1.5%0.88%
Feb 202660%33.3%4.5%1.5%0.72%
Mar 202665.2%29.7%3.2%1.3%0.52%
Apr 202669.1%25.6%3.4%1.1%0.68%
May 202669.6%25.8%2.8%1.1%0.56%
Jun 202669.7%25.8%2.8%1.1%0.56%
Jul 202669.9%25.8%2.8%0.95%0.46%
Aug 202670%25.8%2.8%0.94%0.37%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Supabase

    70%

    Held 1st. 1.9M estimated branded searches, +0.11% vs prior month. Share +0.1 points.

  2. 2.Okta

    25.8%

    Held 2nd. 683K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  3. 3.Auth0

    2.8%

    Held 3rd. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  4. 4.Clerk

    0.94%

    Held 4th. 24.9K estimated branded searches, -0.68% vs prior month. Share 0 points.

  5. 5.Firebase Authentication

    0.37%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among identity providers worldwide?

In August 2026, Supabase was the most searched among identity providers worldwide, with an estimated 1.9M branded searches and 70% estimated Share of Search within this set. Okta is in 2nd place, 44.2 percentage points behind at 25.8% Share of Search.

Global identity providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Supabase49.7% → 70%70%Aug 202649.7%Oct 20251st
Okta40.9% → 25.8%40.9%Oct 202525.6%Apr 20262nd
Auth06.6% → 2.8%6.6%Oct 20252.8%May 20263rd
Clerk1.5% → 0.94%1.5%Oct 20250.94%Aug 20264th
Firebase Authentication1.3% → 0.37%1.3%Oct 20250.37%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Supabase’s estimated Share of Search among identity providers worldwide increased from 49.7% to 70%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide decreased from 40.9% to 25.8%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity providers worldwide decreased from 6.6% to 2.8%.
  • Across the 11 months ending August 2026, Clerk’s estimated Share of Search among identity providers worldwide decreased from 1.5% to 0.94%.
  • Across the 11 months ending August 2026, Firebase Authentication’s estimated Share of Search among identity providers worldwide decreased from 1.3% to 0.37%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide peaked at 40.9% in October 2025 and was lowest at 25.6% in April 2026.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity providers worldwide peaked at 6.6% in October 2025 and was lowest at 2.8% in May 2026.

How did search popularity change for identity providers worldwide in August 2026?

  1. Estimated monthly branded searches for Supabase worldwide rose 122.5% over 11 measured months, from 832K to 1.9M in August 2026.

  2. Estimated monthly branded searches for Firebase Authentication worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

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