Brandwave

How popular isAuth0 in search?

In August 2026, there were an estimated 75.3K branded searches for Auth0 worldwide which is down 32.2% over the last 11 months. Auth0 holds 2.8% estimated Share of Search among identity providers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Supabase70%
  2. Okta25.8%
  3. Auth02.8%
  4. Clerk0.94%
  5. Firebase Authentication0.37%
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Which identity providers compete with Auth0?

Auth0 against identity providers worldwide, by month

Share of Search by month for Supabase, Okta, Auth0. The figures are in the table below the chart.

View monthly share of search table
MonthSupabaseOktaAuth0ClerkFirebase Authentication
Oct 202549.7%40.9%6.6%1.5%1.3%
Nov 202555.1%37.3%5%1.4%1.2%
Dec 202555.8%37.7%4.1%1.4%1%
Jan 202659.9%33.3%4.5%1.5%0.88%
Feb 202660%33.3%4.5%1.5%0.72%
Mar 202665.2%29.7%3.2%1.3%0.52%
Apr 202669.1%25.6%3.4%1.1%0.68%
May 202669.6%25.8%2.8%1.1%0.56%
Jun 202669.7%25.8%2.8%1.1%0.56%
Jul 202669.9%25.8%2.8%0.95%0.46%
Aug 202670%25.8%2.8%0.94%0.37%
Sep 2026—————

  1. 1.Supabase

    70%

    Held 1st. 1.9M estimated branded searches, +0.11% vs prior month. Share +0.1 points.

  2. 2.Okta

    25.8%

    Held 2nd. 683K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  3. 3.Auth0

    2.8%

    Held 3rd. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  4. 4.Clerk

    0.94%

    Held 4th. 24.9K estimated branded searches, -0.68% vs prior month. Share 0 points.

  5. 5.Firebase Authentication

    0.37%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Auth0 and its closest rivals

How has branded search demand for Auth0 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Auth0 worldwide fell from 111K to 75.3K.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity providers worldwide decreased from 6.6% to 2.8%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity providers worldwide peaked at 6.6% in October 2025 and was lowest at 2.8% in May 2026.

How did search popularity change for identity providers worldwide in August 2026?

  1. Estimated monthly branded searches for Supabase worldwide rose 122.5% over 11 measured months, from 832K to 1.9M in August 2026.

  2. Estimated monthly branded searches for Firebase Authentication worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

Where does Auth0 compete?

Auth0 is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services4th of 52.4%Show ranking
Identity providers3rd of 52.8%Shown above
Authentication APIs2nd of 53.8%Show ranking
Identity provider platforms4th of 66%Show ranking
Single sign-on platforms4th of 56.1%Show ranking
Customer authentication platforms1st of 544%Show ranking

How is Auth0 measured?

Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • auth0
  • auth0 app
  • auth0 authentication
  • auth0 com

How the Brand Demand Index is measured

Who owns Auth0?

Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide.

Do you work for Auth0? To request corrections or removal please contact us via our support page and we will be happy to assist.

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