Customer authentication platforms:Which brands are most popular in search?
In August 2026, Auth0 was the most searched among customer authentication platforms worldwide, with an estimated 75.3K branded searches and 47.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare services and tools used to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auth0, WorkOS, Stytch, Clerk. The figures are in the table below the chart.
View monthly share of search table
| Month | Auth0 | WorkOS | Stytch | Clerk | Frontegg |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 15.2% | 15.1% | 7.1% | 1.6% |
| Nov 2025 | 56.4% | 17% | 16.9% | 7.9% | 1.8% |
| Dec 2025 | 53.4% | 19.7% | 16.1% | 9.2% | 1.7% |
| Jan 2026 | 53.6% | 19.7% | 16% | 9.2% | 1.4% |
| Feb 2026 | 53.6% | 19.7% | 16.1% | 9.2% | 1.4% |
| Mar 2026 | 50.4% | 22.6% | 15.1% | 10.5% | 1.3% |
| Apr 2026 | 51.3% | 23.1% | 15.4% | 8.8% | 1.4% |
| May 2026 | 47.7% | 26.7% | 14.3% | 10% | 1.2% |
| Jun 2026 | 46.6% | 25.5% | 17% | 9.7% | 1.2% |
| Jul 2026 | 47.2% | 25.9% | 17.2% | 8.2% | 1.5% |
| Aug 2026 | 47.4% | 25.9% | 17.4% | 8.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 75.3K | +0.29% | +0.2 points | |
| 2, held 2nd | 25.9% | 41.2K | -0.02% | 0 points | |
| 3, held 3rd | 17.4% | 27.7K | +1.2% | +0.2 points | |
| 4, held 4th | 8.1% | 12.8K | -1.3% | -0.1 points | |
| 5, held 5th | 1.2% | 1.9K | -20.7% | -0.3 points |
1.
Auth047.4%
held 1st · 75.3K estimated branded searches · +0.29% vs prior month · +0.2 points
2.
WorkOS25.9%
held 2nd · 41.2K estimated branded searches · -0.02% vs prior month · 0 points
3.
Stytch17.4%
held 3rd · 27.7K estimated branded searches · +1.2% vs prior month · +0.2 points
4.
Clerk
8.1%
held 4th · 12.8K estimated branded searches · -1.3% vs prior month · -0.1 points
5.
Frontegg1.2%
held 5th · 1.9K estimated branded searches · -20.7% vs prior month · -0.3 points
Compare search popularity between leading brands
Which brand is most popular in search among customer authentication platforms worldwide?
5 brands
In August 2026, Auth0 was the most searched among customer authentication platforms worldwide, with an estimated 75.3K branded searches and 47.4% estimated Share of Search within this set. WorkOS is in 2nd place, 21.5 percentage points behind at 25.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Auth0 | 61% → 47.4% | 61%Oct 2025 | 46.6%Jun 2026 | 1st |
| WorkOS | 15.2% → 25.9% | 26.7%May 2026 | 15.2%Oct 2025 | 2nd |
| Stytch | 15.1% → 17.4% | 17.4%Aug 2026 | 14.3%May 2026 | 3rd |
| Clerk | 7.1% → 8.1% | 10.5%Mar 2026 | 7.1%Oct 2025 | 4th |
| Frontegg | 1.6% → 1.2% | 1.8%Nov 2025 | 1.2%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide decreased from 61% to 47.4%.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide increased from 15.2% to 25.9%.
- Across the 11 months ending August 2026, Stytch’s estimated Share of Search among customer authentication platforms worldwide increased from 15.1% to 17.4%.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among customer authentication platforms worldwide increased from 7.1% to 8.1%.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide peaked at 61% in October 2025 and was lowest at 46.6% in June 2026.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide peaked at 26.7% in May 2026 and was lowest at 15.2% in October 2025.
- Across the 11 months ending August 2026, Stytch’s estimated Share of Search among customer authentication platforms worldwide peaked at 17.4% in August 2026 and was lowest at 14.3% in May 2026.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among customer authentication platforms worldwide peaked at 10.5% in March 2026 and was lowest at 7.1% in October 2025.
- Across the 11 months ending August 2026, Frontegg held steady: its estimated Share of Search among customer authentication platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for customer authentication platforms worldwide in August 2026?
5 changes
Stytch’s estimated Share of Search among customer authentication platforms worldwide has gained ground for 3 months in a row, from 14.3% to 17.4% in August 2026.
Clerk’s estimated Share of Search among customer authentication platforms worldwide has lost ground for 3 months in a row, from 10% to 8.1% in August 2026.
Estimated monthly branded searches for WorkOS worldwide rose 48.6% over 11 measured months, from 27.7K to 41.2K in August 2026.
Estimated monthly branded searches for Frontegg worldwide fell 34.7% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.
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