Brandwave

Authentication APIs:Which brands are most popular in search?

In August 2026, Supabase was the most searched among authentication APIs worldwide, with an estimated 1.9M branded searches and 93.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Supabase93.1%
  2. Auth03.8%
  3. Stytch1.4%
  4. Clerk1.3%
  5. Firebase Authentication0.5%

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Share of SearchLeaderboard

Compare the services developers add sign in with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among authentication APIs worldwide, by month

Share of Search by month for Supabase, Auth0. The figures are in the table below the chart.

View monthly share of search table
MonthSupabaseAuth0StytchClerkFirebase Authentication
Oct 202581.8%10.9%2.7%2.5%2.2%
Nov 202585.9%7.8%2.3%2.1%1.9%
Dec 202587.8%6.5%2%2.2%1.6%
Jan 202688%6.5%2%2.2%1.3%
Feb 202688.2%6.5%2%2.2%1.1%
Mar 202691.5%4.5%1.4%1.8%0.73%
Apr 202691.7%4.5%1.4%1.5%0.9%
May 202692.8%3.8%1.1%1.5%0.74%
Jun 202692.6%3.8%1.4%1.5%0.74%
Jul 202693%3.8%1.4%1.3%0.61%
Aug 202693.1%3.8%1.4%1.3%0.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Supabase

    93.1%

    Held 1st. 1.9M estimated branded searches, +0.11% vs prior month. Share +0.1 points.

  2. 2.Auth0

    3.8%

    Held 2nd. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  3. 3.Stytch

    1.4%

    Held 3rd. 27.7K estimated branded searches, +1.2% vs prior month. Share 0 points.

  4. 4.Clerk

    1.3%

    Held 4th. 24.9K estimated branded searches, -0.68% vs prior month. Share 0 points.

  5. Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among authentication APIs worldwide?

In August 2026, Supabase was the most searched among authentication APIs worldwide, with an estimated 1.9M branded searches and 93.1% estimated Share of Search within this set. Auth0 is in 2nd place, 89.3 percentage points behind at 3.8% Share of Search.

Global authentication APIs, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Supabase81.8% → 93.1%93.1%Aug 202681.8%Oct 20251st
Auth010.9% → 3.8%10.9%Oct 20253.8%Jun 20262nd
Stytch2.7% → 1.4%2.7%Oct 20251.1%May 20263rd
Clerk2.5% → 1.3%2.5%Oct 20251.3%Aug 20264th
Firebase Authentication2.2% → 0.5%2.2%Oct 20250.5%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Supabase’s estimated Share of Search among authentication APIs worldwide increased from 81.8% to 93.1%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among authentication APIs worldwide decreased from 10.9% to 3.8%.
  • Across the 11 months ending August 2026, Stytch’s estimated Share of Search among authentication APIs worldwide decreased from 2.7% to 1.4%.
  • Across the 11 months ending August 2026, Clerk’s estimated Share of Search among authentication APIs worldwide decreased from 2.5% to 1.3%.
  • Across the 11 months ending August 2026, Firebase Authentication’s estimated Share of Search among authentication APIs worldwide decreased from 2.2% to 0.5%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among authentication APIs worldwide peaked at 10.9% in October 2025 and was lowest at 3.8% in June 2026.
  • Across the 11 months ending August 2026, Stytch’s estimated Share of Search among authentication APIs worldwide peaked at 2.7% in October 2025 and was lowest at 1.1% in May 2026.

How did search popularity change for authentication APIs worldwide in August 2026?

  1. Estimated monthly branded searches for Supabase worldwide rose 122.5% over 11 measured months, from 832K to 1.9M in August 2026.

  2. Estimated monthly branded searches for Firebase Authentication worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

How the Brand Demand Index is measured

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