Brandwave

Identity provider platforms:Which brands are most popular in search?

In August 2026, Okta was the most searched among identity provider platforms worldwide, with an estimated 683K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta54.3%
  2. Microsoft Entra21.7%
  3. OneLogin10.7%
  4. Auth06%
  5. JumpCloud4.8%
  6. Ping Identity2.5%

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Share of SearchLeaderboard

Compare the identity provider platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among identity provider platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud, Ping Identity. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraOneLoginAuth0JumpCloudPing Identity
Oct 202552%19.9%12.5%8.4%3.8%3.4%
Nov 202555.6%19.6%11%7.5%3.3%2.9%
Dec 202555.8%21.3%11%6.1%3.3%2.5%
Jan 202654%21.3%10.6%7.2%3.9%2.9%
Feb 202655.7%21.3%9%7.5%4.1%2.5%
Mar 202658.1%20.3%9.3%6.3%3.4%2.5%
Apr 202654.4%20.8%10.7%7.3%4%2.9%
May 202656.6%21.6%9.1%6.2%4.1%2.5%
Jun 202655.1%22.6%8.9%6%4.9%2.4%
Jul 202654.9%23%8.8%6%4.9%2.4%
Aug 202654.3%21.7%10.7%6%4.8%2.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Okta

    54.3%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.

  2. 2.Microsoft Entra

    21.7%

    Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  3. 3.OneLogin

    10.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.

  4. 4.Auth0

    6%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  5. 5.JumpCloud

    4.8%

    Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.

  6. 6.Ping Identity

    2.5%

    Held 6th. 30.9K estimated branded searches, +2.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among identity provider platforms worldwide?

In August 2026, Okta was the most searched among identity provider platforms worldwide, with an estimated 683K branded searches and 54.3% estimated Share of Search within this set. Microsoft Entra is in 2nd place, 32.6 percentage points behind at 21.7% Share of Search.

Global identity provider platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Okta52% → 54.3%58.1%Mar 202652%Oct 20251st
Microsoft Entra19.9% → 21.7%23%Jul 202619.6%Nov 20252nd
OneLogin12.5% → 10.7%12.5%Oct 20258.8%Jul 20263rd
Auth08.4% → 6%8.4%Oct 20256%Aug 20264th
JumpCloud3.8% → 4.8%4.9%Jun 20263.3%Nov 20255th
Ping Identity3.4% → 2.5%3.4%Oct 20252.4%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity provider platforms worldwide increased from 52% to 54.3%.
  • Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among identity provider platforms worldwide increased from 19.9% to 21.7%.
  • Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among identity provider platforms worldwide decreased from 12.5% to 10.7%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity provider platforms worldwide decreased from 8.4% to 6%.
  • Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among identity provider platforms worldwide increased from 3.8% to 4.8%.
  • Across the 11 months ending August 2026, Ping Identity’s estimated Share of Search among identity provider platforms worldwide decreased from 3.4% to 2.5%.
  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity provider platforms worldwide peaked at 58.1% in March 2026 and was lowest at 52% in October 2025.
  • Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among identity provider platforms worldwide peaked at 23% in July 2026 and was lowest at 19.6% in November 2025.
  • Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among identity provider platforms worldwide peaked at 12.5% in October 2025 and was lowest at 8.8% in July 2026.
  • Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among identity provider platforms worldwide peaked at 4.9% in June 2026 and was lowest at 3.3% in November 2025.

How did search popularity change for identity provider platforms worldwide in August 2026?

  1. In August 2026, OneLogin gained estimated Share of Search among identity provider platforms worldwide, from 8.8% to 10.7%.

  2. In August 2026, Microsoft Entra lost estimated Share of Search among identity provider platforms worldwide, from 23% to 21.7%.

  3. In August 2026, Okta lost estimated Share of Search among identity provider platforms worldwide, from 54.9% to 54.3%.

  4. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  5. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

  6. Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.

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