Brandwave

How popular isAuth0 in search?

In August 2026, there were an estimated 75.3K branded searches for Auth0 worldwide which is down 32.2% over the last 11 months. Auth0 holds 6% estimated Share of Search among identity provider platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta54.3%
  2. Microsoft Entra21.7%
  3. OneLogin10.7%
  4. Auth06%
  5. JumpCloud4.8%
  6. Ping Identity2.5%
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Which identity provider platforms compete with Auth0?

Auth0 against identity provider platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud, Ping Identity. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraOneLoginAuth0JumpCloudPing Identity
Oct 202552%19.9%12.5%8.4%3.8%3.4%
Nov 202555.6%19.6%11%7.5%3.3%2.9%
Dec 202555.8%21.3%11%6.1%3.3%2.5%
Jan 202654%21.3%10.6%7.2%3.9%2.9%
Feb 202655.7%21.3%9%7.5%4.1%2.5%
Mar 202658.1%20.3%9.3%6.3%3.4%2.5%
Apr 202654.4%20.8%10.7%7.3%4%2.9%
May 202656.6%21.6%9.1%6.2%4.1%2.5%
Jun 202655.1%22.6%8.9%6%4.9%2.4%
Jul 202654.9%23%8.8%6%4.9%2.4%
Aug 202654.3%21.7%10.7%6%4.8%2.5%
Sep 2026——————

  1. 1.Okta

    54.3%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.

  2. 2.Microsoft Entra

    21.7%

    Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  3. 3.OneLogin

    10.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.

  4. 4.Auth0

    6%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  5. 5.JumpCloud

    4.8%

    Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.

  6. 6.Ping Identity

    2.5%

    Held 6th. 30.9K estimated branded searches, +2.4% vs prior month. Share 0 points.

Compare search popularity between Auth0 and its closest rivals

Every comparison with Auth0

How has branded search demand for Auth0 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Auth0 worldwide fell from 111K to 75.3K.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity provider platforms worldwide decreased from 8.4% to 6%.

How did search popularity change for identity provider platforms worldwide in August 2026?

  1. In August 2026, OneLogin gained estimated Share of Search among identity provider platforms worldwide, from 8.8% to 10.7%.

  2. In August 2026, Microsoft Entra lost estimated Share of Search among identity provider platforms worldwide, from 23% to 21.7%.

  3. In August 2026, Okta lost estimated Share of Search among identity provider platforms worldwide, from 54.9% to 54.3%.

  4. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  5. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

  6. Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.

Where does Auth0 compete?

Auth0 is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services4th of 51.4%Show ranking
Identity providers3rd of 52.8%Show ranking
Authentication APIs2nd of 53.8%Show ranking
Identity provider platforms4th of 66%Shown above
Single sign-on platforms4th of 56.1%Show ranking
Customer authentication platforms1st of 544%Show ranking

How is Auth0 measured?

Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • auth0
  • auth0 app
  • auth0 authentication
  • auth0 com

How the Brand Demand Index is measured

Who owns Auth0?

Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide.

Do you work for Auth0? To request corrections or removal please contact us via our support page and we will be happy to assist.

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