Brandwave

How popular isAuth0 in search?

In August 2026, there were an estimated 75.3K branded searches for Auth0 worldwide which is down 32.2% over the last 11 months. Auth0 holds 44% estimated Share of Search among customer authentication platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Auth044%
  2. WorkOS24.1%
  3. Stytch16.2%
  4. Clerk14.6%
  5. Frontegg1.1%
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Which customer authentication platforms compete with Auth0?

Auth0 against customer authentication platforms worldwide, by month

Share of Search by month for Auth0, WorkOS, Stytch, Clerk. The figures are in the table below the chart.

View monthly share of search table
MonthAuth0WorkOSStytchClerkFrontegg
Oct 202557.2%14.3%14.2%12.9%1.5%
Nov 202552.5%15.8%15.8%14.3%1.7%
Dec 202549.1%18.1%14.8%16.4%1.6%
Jan 202649.3%18.1%14.8%16.4%1.3%
Feb 202649.3%18.2%14.8%16.5%1.3%
Mar 202645.8%20.6%13.7%18.6%1.2%
Apr 202647.4%21.3%14.2%15.8%1.3%
May 202643.6%24.4%13.1%17.8%1.1%
Jun 202642.7%23.4%15.6%17.3%1.1%
Jul 202643.9%24.1%16%14.7%1.4%
Aug 202644%24.1%16.2%14.6%1.1%
Sep 2026—————

  1. 1.Auth0

    44%

    Held 1st. 75.3K estimated branded searches, +0.29% vs prior month. Share +0.2 points.

  2. 2.WorkOS

    24.1%

    Held 2nd. 41.2K estimated branded searches, -0.02% vs prior month. Share 0 points.

  3. 3.Stytch

    16.2%

    Held 3rd. 27.7K estimated branded searches, +1.2% vs prior month. Share +0.2 points.

  4. 4.Clerk

    14.6%

    Held 4th. 24.9K estimated branded searches, -0.68% vs prior month. Share -0.1 points.

  5. 5.Frontegg

    1.1%

    Held 5th. 1.9K estimated branded searches, -20.7% vs prior month. Share -0.3 points.

Compare search popularity between Auth0 and its closest rivals

How has branded search demand for Auth0 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Auth0 worldwide fell from 111K to 75.3K.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide decreased from 57.2% to 44%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide peaked at 57.2% in October 2025 and was lowest at 42.7% in June 2026.

How did search popularity change for customer authentication platforms worldwide in August 2026?

  1. Stytch’s estimated Share of Search among customer authentication platforms worldwide has gained ground for 3 months in a row, from 13.1% to 16.2% in August 2026.

  2. Clerk’s estimated Share of Search among customer authentication platforms worldwide has lost ground for 3 months in a row, from 17.8% to 14.6% in August 2026.

  3. Estimated monthly branded searches for WorkOS worldwide rose 48.6% over 11 measured months, from 27.7K to 41.2K in August 2026.

  4. Estimated monthly branded searches for Frontegg worldwide fell 34.7% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

Where does Auth0 compete?

Auth0 is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services4th of 52.4%Show ranking
Identity providers3rd of 52.8%Show ranking
Authentication APIs2nd of 53.8%Show ranking
Identity provider platforms4th of 66%Show ranking
Single sign-on platforms4th of 56.1%Show ranking
Customer authentication platforms1st of 544%Shown above

How is Auth0 measured?

Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • auth0
  • auth0 app
  • auth0 authentication
  • auth0 com

How the Brand Demand Index is measured

Who owns Auth0?

Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide.

Do you work for Auth0? To request corrections or removal please contact us via our support page and we will be happy to assist.

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