Auth0 vs Okta:Which is searched more?
In August 2026, Okta had more branded searches than Auth0 among identity providers worldwide. Okta was estimated to have 683K branded searches compared to Auth0’s 75.3K, and held a 25.8% Share of Search versus Auth0’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Auth0 or Okta?
Compare the providers teams use for authentication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, Auth0. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 |
|---|---|---|
| Oct 2025 | 40.9% | 6.6% |
| Nov 2025 | 37.3% | 5% |
| Dec 2025 | 37.7% | 4.1% |
| Jan 2026 | 33.3% | 4.5% |
| Feb 2026 | 33.3% | 4.5% |
| Mar 2026 | 29.7% | 3.2% |
| Apr 2026 | 25.6% | 3.4% |
| May 2026 | 25.8% | 2.8% |
| Jun 2026 | 25.8% | 2.8% |
| Jul 2026 | 25.8% | 2.8% |
| Aug 2026 | 25.8% | 2.8% |
| Sep 2026 | — | — |
How has the Auth0 and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Auth0 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity providers worldwide moved from 6.6% to 2.8%, and its estimated monthly branded searches moved from 111K to 75.3K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide moved from 40.9% to 25.8%, and its estimated monthly branded searches moved from 684K to 683K.
How did search popularity change for identity providers worldwide in August 2026?
1 change
Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Auth0’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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