How popular isHisense in search?

In September 2026, there were an estimated 673K branded searches for Hisense worldwide which is down 18.2% over the last 12 months. Hisense holds 7.8% estimated Share of Search among TV brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Hisense compete?

Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
TV brands	5th of 7	7.8%	Shown below
Television brands	3rd of 5	10.2%	Show ranking
Fridge brands	3rd of 15	11.7%	Show ranking
Integrated Dishwasher brands	2nd of 6	21.3%	Show ranking
Slimline Dishwasher brands	2nd of 6	22.6%	Show ranking
Deep Freezer brands	2nd of 4	26.3%	Show ranking
Fridge freezer brands	1st of 6	27.6%	Show ranking
Upright Freezer brands	1st of 5	30.6%	Show ranking
Mini Fridge brands	1st of 5	37.1%	Show ranking
Under Counter Freezer brands	1st of 4	41.2%	Show ranking
Chest Freezer brands	1st of 3	42%	Show ranking
Bar Fridge brands	1st of 4	42.3%	Show ranking

Which TV brands compete with Hisense?

Hisense against TV brands worldwide, by month

Month	Sony	TCL	Panasonic	Philips	Hisense	LG	Samsung
Oct 2025	38.5%	14.5%	13.2%	12.3%	9.8%	6.2%	5.4%
Nov 2025	43.5%	12.8%	11.3%	12.7%	10.5%	4.7%	4.5%
Dec 2025	45.7%	10.8%	11.3%	14.2%	8.9%	4.8%	4.3%
Jan 2026	43.7%	13.6%	11.8%	11.5%	9.2%	5.8%	4.4%
Feb 2026	40.6%	12.7%	15.2%	11.8%	8.5%	6.5%	4.8%
Mar 2026	40.7%	14.8%	13.6%	10.8%	8.1%	7.4%	4.6%
Apr 2026	41.2%	12.6%	16.8%	11.2%	8.5%	5.4%	4.4%
May 2026	41.3%	12.3%	16%	10.6%	10.1%	5.3%	4.3%
Jun 2026	39.9%	14.8%	13.2%	10.5%	12.1%	5.2%	4.3%
Jul 2026	44.8%	11.8%	12.4%	11.8%	9.7%	5.1%	4.4%
Aug 2026	46.1%	11.5%	12%	12%	7.7%	5.9%	4.8%
Sep 2026	45.9%	14.2%	11.8%	11.3%	7.8%	4.9%	4.1%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Sony	45.9%	4M	-1.7%	-0.2 points
2, moved from 4th to 2nd	TCL	14.2%	1.2M	+22%	+2.7 pointsmoved from 4th to 2nd
3, held 3rd	Panasonic	11.8%	1M	-2.6%	-0.2 points
4, moved from 2nd to 4th	Philips	11.3%	970K	-7.3%	-0.7 pointsmoved from 2nd to 4th
5, held 5th	Hisense	7.8%	673K	0%	+0.1 points
6, held 6th	LG	4.9%	427K	-16.8%	-0.9 points
7, held 7th	Samsung	4.1%	352K	-16.6%	-0.8 points

1.Sony
45.9%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.
2.TCL
14.2%
Moved from 4th to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.
3.Panasonic
11.8%
Held 3rd. 1M estimated branded searches, -2.6% vs prior month. Share -0.2 points.
4.Philips
11.3%
Moved from 2nd to 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.
5.Hisense
7.8%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.LG
4.9%
Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.
7.Samsung
4.1%
Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

Compare search popularity between Hisense and its closest rivals

How has branded search demand for Hisense changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Hisense worldwide fell from 823K to 673K.
Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide decreased from 9.8% to 7.8%.
Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide peaked at 12.1% in June 2026 and was lowest at 7.7% in August 2026.

How did search popularity change for TV brands worldwide in September 2026?

6 changes

In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.
In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.
In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.
In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.
Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.

How is Hisense measured?

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term