How popular isDatadog in search?
In September 2026, there were an estimated 252K branded searches for Datadog worldwide which held steady over the last 12 months. Datadog holds 45.4% estimated Share of Search among log aggregation brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which log aggregation brands compete with Datadog?
Share of Search by month for Datadog, Splunk, Dynatrace, New Relic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Dynatrace | New Relic |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 31.9% | 16.8% | 13.8% |
| Nov 2025 | 41.1% | 28.7% | 15.1% | 15.1% |
| Dec 2025 | 38.6% | 33% | 14.2% | 14.2% |
| Jan 2026 | 42.2% | 29.7% | 15.5% | 12.7% |
| Feb 2026 | 43% | 30.6% | 15.8% | 10.6% |
| Mar 2026 | 41.3% | 30.2% | 18.4% | 10.1% |
| Apr 2026 | 42.8% | 30.8% | 15.8% | 10.5% |
| May 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Jun 2026 | 42.2% | 29.7% | 15.5% | 12.7% |
| Jul 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Aug 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Sep 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 246K | 0% | 0 points | |
| 2, held 2nd | 26.7% | 145K | 0% | 0 points | |
| 3, held 3rd | 16.7% | 90.5K | 0% | 0 points | |
| 4, held 4th | 11.2% | 60.5K | 0% | 0 points |
1.
Datadog45.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Splunk26.7%
Held 2nd. 145K estimated branded searches, 0% vs prior month. Share 0 points.
16.7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
11.2%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Datadog and its closest rivals
Every comparison with Datadog
19 comparisons
- Datadog vs Grafana
- Datadog vs Splunk
- Datadog vs Zabbix
- Datadog vs Dynatrace
- Datadog vs UptimeRobot
- Datadog vs Instana
- Datadog vs Elastic
- Datadog vs New Relic
- Datadog vs Microsoft Sentinel
- Datadog vs Nagios
- Datadog vs Pingdom
- Datadog vs Papertrail
- Datadog vs Sumo Logic
- AppDynamics vs Datadog
- Datadog vs Site24x7
- Datadog vs Sentry
- Datadog vs Honeycomb
- Better Uptime vs Datadog
- Datadog vs Loggly
How has branded search demand for Datadog changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Datadog worldwide held steady, from 255K to 252K.
- Across the 12 months ending September 2026, Datadog’s estimated Share of Search among log aggregation brands worldwide increased from 37.5% to 45.4%.
- Across the 12 months ending September 2026, Datadog’s estimated Share of Search among log aggregation brands worldwide peaked at 45.4% in May 2026 and was lowest at 37.5% in October 2025.
How did search popularity change for log aggregation brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for New Relic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.
Estimated monthly branded searches for Dynatrace worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Datadog compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Observability platforms | 2nd of 6 | 27.1% | Show ranking |
| Cloud observability platforms | 2nd of 5 | 34.1% | Show ranking |
| Log aggregation brands | 1st of 4 | 45.4% | Shown above |
| Application monitoring tools | 1st of 6 | 45.8% | Show ranking |
| Application dependency monitoring | 1st of 5 | 51.3% | Show ranking |
| Infrastructure monitoring platforms | 1st of 5 | 53% | Show ranking |
| SIEM platforms | 1st of 5 | 57.3% | Show ranking |
| Log management platforms | 1st of 5 | 58.6% | Show ranking |
| Application performance monitoring | 1st of 5 | 60.2% | Show ranking |
| Remote monitoring software | 1st of 6 | 60.3% | Show ranking |
| Distributed tracing platforms | 1st of 5 | 61.9% | Show ranking |
How is Datadog measured?
Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- apm datadog
- datadog
- datadog app
- datadog monitoring
- datadog observability
- datadog software
- observability datadog
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Is Datadog your brand?
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